Balls Out Marketing Go Big Or Go Home Push Boundaries And Unlock Your Full Marketing Potential

This isn't just a book—it's a battle cry for the brave, a playbook for pioneers in a business world that eats the timid for breakfast. Here, you're invited to a feast of innovation, where mediocrity is off the menu, and boldness is the chef's special. Unleash the Power of Balls Out Marketing In today’s dog-eat-dog business scene, marketing’s either your rocket fuel or your anchor. Sadly, too many are still hanging onto outdated traditional marketing plays, leading to piss poor results. Everything is saturated, prices are skyrocketing, and the competition is brutal. The old school ways are dead. Shaking up your marketing game isn't just smart—it’s critical. The battle to be noticed is real, if you don’t step up, you’re done. So, What is Balls Out Marketing? It's not just a buzzword – it’s a philosophy, a mindset, and an attitude that encourages innovation, expansion and advancement. It harnesses your potential, pushing you to go beyond the boundaries of what you once considered possible. Everything is within reach if you’re brave enough to reach out and grab it. Think bigger. Way bigger. Now multiply that by 100,000. The Mindset According to the Bureau of Labor Statistics, about 20% of small businesses fail in their first year. The failure rate increases to 30% by the second year, 50% by the fifth year, and 70% by the tenth year. One big reason that these businesses fail is a lack of understanding of marketing or piss poor marketing efforts in general. Unfortunately, most people’s approach to marketing is to look at what the competition is doing and to do the same exact thing. Running this type of half ass marketing campaign doesn’t work. Copying other people’s sites, ads, and promotions won’t give you the same success. That’s Not How It Works Marketing is not a one-shoe-fits-all operation. What works for one business likely will not work for another. It doesn’t work that way. This strategy is a waste of time and money. Every business has its unique characteristics, target audiences, and value propositions. Marketing strategies should be specifically tailored to highlight these distinct features and built around the needs of the targeted audience. Understand Your Customer Your marketing messages should deeply resonate with your target audience. This requires a deep understanding of your customers' needs. How your products or services can meet these needs? What problem can you solve? How can you help?A basic understanding of your customer isn't enough. Become your customer. Be Weird, Think Weird If you haven’t noticed, the marketing world is in the middle of a weird revolution. It’s no longer about playing by the rules; it’s about rewriting them or ditching them altogether. There are tons of unique new ways to reach customers. The conventional bs no longer works well. Come up with a unique strategy that revels in the odd, the peculiar, the downright bizarre. Go Big or Go Home Our approach promotes a mentality focused on boldness, execution and scale. It encourages boldness when others are timid. It’s about standing strong amidst adversity, ushering in a wave of determination that separates you from the rest. When the crowd is fearful, choose to be fearless, embracing the challenges that come your way, and use them as stepping stones for growth. Your business must grow to succeed. Growth is key! Grab your copy today!

If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.

"Engel doesn't just describe-she shows us the way out." -Susan Forward, author of Emotional Blackmail Praise for the emotionally abusive relationship "In this book, Beverly Engel clearly and with caring offers step-by-step strategies to stop emotional abuse. . . helping both victims and abusers to identify the patterns of this painful and traumatic type of abuse. This book is a guide both for individuals and for couples stuck in the tragic patterns of emotional abuse." -Marti Loring, Ph.D., author of Emotional Abuse and coeditor of The Journal of Emotional Abuse "This groundbreaking book succeeds in helping people stop emotional abuse by focusing on both the abuser and the abused and showing each party what emotional abuse is, how it affects the relationship, and how to stop it. Its unique focus on the dynamic relationship makes it more likely that each person will grasp the tools for change and really use them." -Randi Kreger, author of The Stop Walking on Eggshells Workbook and owner of BPDCentral.com The number of people who become involved with partners who abuse them emotionally and/or who are emotionally abusive themselves is phenomenal, and yet emotional abuse is the least understood form of abuse. In this breakthrough book, Beverly Engel, one of the world's leading experts on the subject, shows us what it is and what to do about it. Whether you suspect you are being emotionally abused, fear that you might be emotionally abusing your partner, or think that both you and your partner are emotionally abusing each other, this book is for you. The Emotionally Abusive Relationship will tell you how to identify emotional abuse and how to find the roots of your behavior. Combining dramatic personal stories with action steps to heal, Engel provides prescriptive strategies that will allow you and your partner to work together to stop bringing out the worst in each other and stop the abuse. By teaching those who are being emotionally abused how to help themselves and those who are being emotionally abusive how to stop abusing, The Emotionally Abusive Relationship offers the expert guidance and support you need.

A step-by-step guide to conquering fear and creating an unstoppable mindset • Offers a customizable approach that incorporates psychological, emotional, and physical techniques to release fear, limitations, and anxiety for good • Provides a before-and-after measure of your comfort zone with the Zone Test • Explores different types of fear, why we feel fear and how fear works in the brain, anxiety-reducing foods and how they work nutritionally, and the key psychological markers of a fearless personality • Includes resilience-builder challenges, anxiety-buster techniques, the intuition indicator tool, and “baby steps” methods to develop confidence When was the last time you did something that scared you? The last time you really pushed your boundaries, took a risk, and felt you not only bulldozed right through your fear but, in fact, used it to propel you forward? If you’ve ever successfully confronted and overcome anything, even just for a short while, you’ll undoubtedly relate to the profound and overwhelming sense of self-satisfaction that comes with it. This experience provides you with a true sense of freedom, allowing you to breathe effortlessly and fully absorb life, knowing the only thing that can ever really hold you back is you. Offering a step-by-step guide to incrementally breaking out of your comfort zone and confronting and transforming fear, Emma Mardlin, Ph.D., equips us with effective working tools to conquer our deepest fears in any context, be they small or big, and harness them to push us further toward our ultimate goals, purpose, and full potential. She provides the innovative Zone Test to measure your comfort zone before and after working through the book, tools such as the intuition indicator and RACE technique, and the thought-provoking “life discovery model” designed to support you in your new adventures once you’ve conquered your fears and let go of limitations. Offering practices to start the journey toward exciting positive change, she presents resilience-builder challenges, anxiety-buster techniques, practices for indestructible thinking, and “baby steps” to build confidence. She explores why we feel fear and how fear works in the brain, anxiety-reducing foods and how they work nutritionally, as well as the key psychological markers of a fearless “zone zero” personality. Whether you experience irrational fear, have a phobia that plagues you, look back on a lifetime of anxiety and limitations, or suffer from nerves and a lack of confidence, this guide provides a full range of comprehensive resources and tools to help you fully transform your fears, discover your true ambitions, and achieve everything you can in life.