Base 1 Method A Structural Functional Approach To Word Sentence And Discourse Readability

Text readability is at the core of successful reading instruction and language learning. To counteract the challenges of complex reading content, text leveling is a vital necessity for readers with limited language access. A transdisciplinary analysis of reading development and linguistic interrelations builds the theoretical foundation of the base-1 method. This method focuses solely on structural and functional text elements on the word, sentence and cohesion level. But this book also discusses the significance of other prevalent readability factors, such as the reader ́s language knowledge or socio-cultural background. The base-1 method is designed to level early reading texts in German and other alphabetic languages. Experimental tests with a German immersion population has led to a preliminary calibration to demonstrate the validity of this approach. Bernd Nuss ist erfahrener Immersionslehrer in verschiedenen Programmen, die sich über Nord-, Zentral- und Südamerika erstrecken. An der E. E. Waddell Language Academy wirkt er schulintern als Immersion Facilitator, kooperiert mit Bildungsorganisationen und betreut die Praktika von Gaststudierenden an der Schule. Bernd Nuss has worked as an educator and facilitator in English and German language immersion programs all over the Americas and in Europe. In this capacity, he has also been collaborating as a researcher with universities and other educational institutions in Europe, Asia, and the USA.

This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

This book explores what makes a book readable by bringing together the relevant literature and theories, and situating them within a unified account. It provides a single resource that offers a principled discussion of the issues and their applications.