Batey

Late 1930s. When World War II was declared, Mavis Batey, previously studying German Romanticism, abandoned her studies to do her duty for her country. At Bletchley Park, Britain’s best kept secret, she became one of the first women codebreakers, a pioneer and a star, breaking codes vital to bringing peace. Mavis Batey, a unique biography, delves into the life of one of Britain’s best female codebreakers, taking the reader through the war and to the arrival of peace, when Mavis turned her attention from breaking codes to the conservation and preservation of gardens. Mavis became an important figure in conservation, becoming President of the Garden History Society, which, under her watch, became an academic society and campaigning force for the protection of landscapes, parks, and gardens of historic interest. She also lobbied Parliament, fighting threats of encroachment and misuse of land. Acts of Parliament were passed, English Heritage was established, and grants were introduced. Historic gardens became officially recognised as essential components of European culture and her National Register of Historic Gardens came to fruition. Mavis’s passion was writing and she wrote many books. Mavis was finally awarded the RHS Veitch Memorial Medal and the MBE for Services to the preservation and conservation of historic landscapes. Mavis never did retire: her final project was to inspire an American Garden Trail for Bletchley Park which she signed off just a few months before her death in November 2013.

Human life has a second chance to live after Earth's destruction. Only a few made it to the spaceship. Nico, a young man with nothing to lose chose to reset his life and joined space migrants. Desperate to have an Earth-like life in this need-based environment, humans took their yearning and this new technology to get themselves into an entertainment renaissance. That’s how Batey became the sport of the new times. This futuristic take on the ancient Taino game gave Nico the chance to make new friends, to have the family he deserved, and even reunite with who he never thought to see again. In his way to trying to make a name for himself in this sport, adversity knocks on his door. But heart and willpower are not enough to combat enhanced cyborgs and genetically modified humans. What does it take for Nico and his friends to win the match? Does he stand a chance to create his newfound dreams into reality? Or will he crumble at the hands of his nemesis, Fred.RTG? NicoPengin.com

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

The failure of current policy to address important quality of life issues for urban youth remains a substantial barrier to civic participation, educational equity, and healthy adulthood. This volume brings together the work of leading urban youth scholars to highlight the detrimental impact of zero tolerance policies on young people’s educational experience and well being. Inspired by the conviction that urban youth have the right to more equitable educational and social resources and political representation, Beyond Resistance! offers new insights into how to increase the effectiveness of youth development and education programs, and how to create responsive youth policies at the local, state, and federal level.