Behind The Japanese Bow

To deal effectively with the Japanese, Westerners must not only be familiar with the kata, but must also know how and when to induce the Japanese to break the kata and behave in a non-Japanese way.

Learning to Bow has been heralded as one of the funniest, liveliest, and most insightful books ever written about the clash of cultures between America and Japan. With warmth and candor, Bruce Feiler recounts the year he spent as a teacher in a small rural town. Beginning with a ritual outdoor bath and culminating in an all-night trek to the top of Mt. Fuji, Feiler teaches his students about American culture, while they teach him everything from how to properly address an envelope to how to date a Japanese girl.

Behind Japanese Lines has a great deal to say about the relations with the Filipinos and about the problems of dealing with and fighting the Hukbalahaps, the communist guerrillas or, indeed, in opposing the Japanese. This book adds considerable insights into the significance of guerrilla warfare as it relates to modern warfare in general.

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Learn language secrets that are the key to natural speech and winning Japanese.

Oppose Any Foe is the epic story of America's most elite warriors: the Special Operations Forces. Born as small appendages to the conventional armies of World War II, the Special Operations Forces have grown into a behemoth of 70,000 troops, including Navy SEALs, Army Special Forces, Air Force Night Stalkers, Special Operations Marines, Rangers, and Delta Force. Weaving together their triumphs and tribulations, acclaimed historian Mark Moyar introduces a colorful cast of military men, brimming with exceptional talent, courage and selflessness. In a nation where the military is the most popular institution, America's Special Operations Forces have become the most popular members of the military. Through nighttime raids on enemy compounds and combat advising of resistance movements, special operators have etched their names into the nation's registry of heroes. Yet the public knows little of the journey that they took to reach these heights, a journey that was neither easy nor glamorous. Fighting an uphill battle for most of their seventy-five year history, the Special Operations Forces slipped on many an occasion, and fell far on several. Presidents from Franklin Roosevelt to Barack Obama have enthusiastically championed Special Operations Forces, but their enthusiasm has often surpassed their understanding, resulting in misuse or overuse of the troops. Lacking clearly defined missions, Special Operations Forces have had to reinvent themselves time and again to prove their value in the face of fierce critics-many of them from the conventional military, which from the start opposed the segregation of talent in special units. Highlighting both the heroism of America's most elite soldiers and the controversies surrounding their meteoric growth, Oppose Any Foe presents the first comprehensive history of these special warriors and their daring missions. It is essential reading for anyone interested in America's military history-and the future of warfare.

We do it over and over again, day after day, and never seem to get enough of it. Albanians do it. Zulus do it. Movie stars and plumbers do it. All around the world, people say hi and bye in innumerable languages and countless ways: they wave and bow and curtsey and shake hands and rub noses and fist-bump and mwah-mwah and perform a vast array of greeting and farewell rituals, so common and natural that no-one stops to notice ... Tales of Hi and Bye provides a delightful, witty, and intriguing insight into the sometimes strange and often wonderful customs associated with an ordinary, everyday event. For more information, book extracts and cartoons visit www.talesofhiandbye.com

Account of the tragic days between the explosion of the first A-bomb and the surrender of Japan. The author has drawn on captured documents, Allied interrogations, the Tokyo Trials, and interviews. He has gone back into Japanese history to learn the ways of thought and the inner rhythm of the culture that led Japan into World War II and defeat.