Beyond Disruption

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

In Beyond Disruption: Technology's Challenge to Governance, George P. Shultz, Jim Hoagland, and James Timbie present views from some of the country's top experts in the sciences, humanities, and military that scrutinize the rise of post-millennium technologies in today's global society. They contemplate both the benefits and peril carried by the unprecedented speed of these innovations—from genetic editing, which enables us new ways to control infectious diseases, to social media, whose ubiquitous global connections threaten the function of democracies across the world. Some techniques, like the advent of machine learning, have enabled engineers to create systems that will make us more productive. For example, self-driving vehicles promise to make trucking safer, faster, and cheaper. However, using big data and artificial intelligence to automate complex tasks also ends up threatening to disrupt both routine professions like taxi driving and cognitive work by accountants, radiologists, lawyers, and even computer programmers themselves.

This collection, which centres on the academic as teacher, grew out of the moment of unprecedented change that COVID-19 brought to the world in 2020, when our daily routine of teaching and learning was disrupted. Many of the chapters have a strongly narrative core, recounting the iterative, emergent and imperfect process of designing online courses for Emergency Remote Teaching (ERT). Told to and for other teachers, these stories matter because they transform experience – through reflection – into learning. This work thus contributes to emerging scholarship on pedagogy and disruption in higher education, with a specific focus on the Global South and the ongoing need for contextually relevant, transformative teaching at universities. Animating the collection is the question that preoccupied us during the pandemic: When all this is over, how do you want your teaching to be different? The authors take stock of what, as lecturers, we want to take with us from ERT and what we might want to leave behind – and work to collectively imagine new possibilities for teaching and learning along the continuum from face-to-face to blended, to fully online. This volume is an opportunity for us to keep sharing our innovations and reflecting on the shifts in teaching, learning, course design and assessment practices that occurred during COVID-19 and continue to reverberate beyond. Read together, the studies collected in this volume shed light on the broad and complex ecologies of pedagogic agency, frailty and resilience within which lecturers function as teachers in higher education in the South African context. They offer ideas born out of disruption that aim to support lecturers in similar contexts in developing a more just and equitable higher education. “Of the hundreds of new publications on pedagogy, politics and pandemics, this is easily one of the best available on innovation in higher education inside and since the disruption of those times. The power of reflection and the wisdom of practice combine to ensure the longevity of this remarkable text for university students, teachers and researchers alike. Simply outstanding work!” - Prof. Jonathan Jansen, Distinguished Professor, Stellenbosch University “Pedagogic Innovation Beyond Disruption provides a fascinating reflective perspective by educators in higher education on adapting their practices to manage teaching and learning online during the pandemic. The chapters in the book offer a rich tapestry of strategies and approaches that showcase how educators moved beyond a mere transfer of traditional teaching methods to an online format to ensure that their students remained engaged in their learning and felt cared for and supported online. As such, this book provides a thought-provoking and comprehensive exploration of innovative teaching and learning possibilities in higher education during the unprecedented disruption of the pandemic conditions.” - Dr Jennifer Feldman, Faculty of Education, Stellenbosch University

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.

In Beyond Disruption: Technology's Challenge to Governance, experts from academia, media, government, and the military wrestle with understanding the nature of these technologies' threats to our societies and their great potential for our economies. In a series of vivid analyses and colorful commentary from a conference as Stanford University's Hoover Institution, the authors expand upon their first-hand interpretations of what's at stake for the global operating system in the midst of turbulent change. In the dynamic game of world order, it's a primer for decision makers on where the puck is headed.

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous "Disruption" methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.