Beyond Kawaii

Kawaii. The love of all things cute has become the dominant image of Japanese girls and women. Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross- dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts. This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.

Girls and women as game players and game designers in the new digital landscape of massively multiplayer online games, “second lives,” “modding,” serious games, and casual games. Ten years after the groundbreaking From Barbie to Mortal Kombat highlighted the ways gender stereotyping and related social and economic issues permeate digital game play, the number of women and girl gamers has risen considerably. Despite this, gender disparities remain in gaming. Women may be warriors in World of Warcraft, but they are also scantily clad “booth babes” whose sex appeal is used to promote games at trade shows. Player-generated content has revolutionized gaming, but few games marketed to girls allow “modding” (game modifications made by players). Gender equity, the contributors to Beyond Barbie and Mortal Kombat argue, requires more than increasing the overall numbers of female players. Beyond Barbie and Mortal Kombat brings together new media theorists, game designers, educators, psychologists, and industry professionals, including some of the contributors to the earlier volume, to look at how gender intersects with the broader contexts of digital games today: gaming, game industry and design, and serious games. The contributors discuss the rise of massively multiplayer online games (MMOs) and the experience of girl and women players in gaming communities; the still male-dominated gaming industry and the need for different perspectives in game design; and gender concerns related to emerging serious games (games meant not only to entertain but also to educate, persuade, or change behavior). In today's game-packed digital landscape, there is an even greater need for games that offer motivating, challenging, and enriching contexts for play to a more diverse population of players. Contributors Cornelia Brunner, Shannon Campe, Justine Cassell, Mia Consalvo, Jill Denner, Mary Flanagan, Janine Fron, Tracy Fullerton, Elisabeth Hayes, Carrie Heeter, Kristin Hughes, Mimi Ito, Henry Jenkins III, Yasmin B. Kafai, Caitlin Kelleher, Brenda Laurel, Nicole Lazzaro, Holin Lin, Jacki Morie, Helen Nissenbaum, Celia Pearce, Caroline Pelletier, Jennifer Y. Sun, T. L. Taylor, Brian Winn, Nick YeeInterviews with Nichol Bradford, Brenda Braithwaite, Megan Gaiser, Sheri Graner Ray, Morgan Romine

As President Obama’s “pivot to Asia” strategy indicates, the Asia-Pacific region is an engine for the world economic growth. However, it has also been an unstable region suffering from many sources of conflicts. This book explores ways and means to establish a more amicable Asia-Pacific region.

A YouTube star teaches you to bake ridiculously cute, Japanese-style treats, with 75 brand-new, easy-to-follow recipes for totally original and delicious cakes, candies, cookies, cupcakes, and more. “A delightful debut cookbook.”—Publishers Weekly Kawaii means “cute” in Japanese, and cuteness is the main ingredient in these sweets. In Kawaii Sweet World, YouTube sensation Rachel Fong teaches you how to bake super-easy treats that are just as fun to make as they are to eat. Whether you’re a cookie rookie or a piping pro, you’ll find tips on all the basics, from whipping up the best buttercream to using a turntable to decorate—but this is no ordinary baking book. Why have a plain layer cake when you could have a cuddly corgi cake? These seventy-five utterly unique recipes include chocolate cupcakes that transform into snuggly koalas, cake pops that are twinkly-eyed narwhals, lemon cookies that turn into emojis, and cream puffs that become little pink pigs. With Kawaii Sweet World cookbook, the fun is baked right in.

"What is ninkatsu? Who promotes and governs this "active pursuit of pregnancy?" Trying to answer these questions, this unprecedented publication exhibits how mass media, policymakers, and biomedical science-corporate capitalism govern the individual's reproductive choices in contemporary Japan through gendered discourses of self-improvement, life planning, and biomedical technology. Analyzing a broad range of media, popular science, and government material, it links historical and social processes with an original theoretical framework on self-governance, neoliberalism, and postfeminism. While deeply engaging with Japanese sources, this rich scholarship takes the study of reproductive politics beyond Japan. This book is not only of interest for Japanese studies scholars but more broadly also those curious about neoliberal government strategies, gender, and biomedical capitalism"--

How does Australia's unique geographical, cultural and historical position influence its approach to foreign policy? What key challenges does Australia face on the world stage, and how can it overcome them? Reflecting the messy reality of foreign policy decision-making, this book helps you to understand the changes and continuities in Australia's approach. For example, does the US withdrawal from Vietnam in 1973 and collapse of South Vietnam continue to cast a shadow over Australian foreign policy, or is it relevant only in understanding the dynamics of the cold war? Using an Australian Strategic Culture framework, O'Keefe sheds light on the characteristics that make Australia behave in a way different to any other country and equips you with analytic skills to understand the main debates, such as: - In what sense could Australia be seen as a 'good' international citizen? - Have national interests trumped global responsibilities? - How does the intersection between civil society and public opinion interact with foreign policy making? This book is essential reading if you are a student of Australian foreign policy, as well as of broader Australian domestic politics and international relations.

Japan's gender roles are in turmoil. Traditional life courses for men and women are still presented as role models, but there is an increasing range of gender choices for those uncomfortable with convention. This collection of studies from the University of Cambridge provides fascinating insights into the diversity of gendered images, identities, and life-styles in contemporary Japan - from manga girls to herbivore boys, from absent fathers to transgender people. (Series: Japanese Studies / Japanologie - Vol. 3)