Bhagavad Gita The Art And Science Of Management For The 21st Century

The Bhagavad Gita is an ancient text that dates back to the time when the Vedas and the religious scriptures came into being. Today, in the 21st century, when the world is torn with wars and conflicts, it’s time to travel back and seek the ‘peace’ mantra for the betterment of both the self and the surrounding. Have you ever wondered how an ancient text holds within its sacred teachings, all the managerial principles that are needed to make it big in todays world? If you have seen the Bhagavad Gita only as a religious book, now is the time to change perspectives. Lord Krishna in his attempt to guide Arjuna in the battlefield serves as the ultimate management guru –the one you’ve always been searching for! Learn from the words of the Lord the tricks to transform your weaknesses into your strengths. Immerse yourself in the book’s enchanting journey that demystifies the Bhagavad Gita and tells us that it is relevant even today.

A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances. This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.

Management as a course of study and lifetime career is aspired to across the globe today, spanning technical, economic, and cultural frontiers. Perhaps this is so because the principles of sound management remain constant through changes in time and space.

Bhagavad Gita, a pinnacle in the spiritual literature of the world, was composed more than two thousand years ago by an unknown, sage, poet, philosopher and master of Yoga. The beautiful lyrics of the poem evolves around the perennial questions of human existence and presents us with answers that are profound and often transcends our habitual pattern of thinking. This book, Being One: the vision and way of the Bhagavad Gita, highlights the modern relevance of the great ancient poem. But it also explores the poem ́s historic and philosophical background with reference to the tradition of Yoga, and reflects on the deeper meaning and implications of each of its songs for people at all times. It brings to light the Gita’s grand vision of the oneness of humanity and the oneness within, a oneness which may be discovered through meditation and a harmonious way of life. A special feature of this book is its emphasis on the Gita’s unique literary qualities. The last part of the book examines the way we may live and practice the serene wisdom of the Bhagavad Gita in the midst of our contemporary turbulent world.

This book reconsiders media studies from different philosophical and theoretical perspectives from around the world. It brings together diverse views and visions from thinkers such as Sr Aubrobindo, Jurgen Habermas, Paul Ricoeur, Pope Francis, and Satyajit Ray, among others. The authors focus on the issues of ethics, aesthetics, meditation, and communication in relation to media studies and explore the links between media and mindfulness. The volume includes case studies from India, United States, Switzerland, and Denmark and presents empirical works on new horizons of critical media studies in different fields such as American news media and creative media lab. A unique contribution, this book will be indispensable for students and researchers of journalism, communication studies, social media, behavioural sciences, sociology, philosophy, cultural studies, and development studies.

Vimala Thakar gave a series of inspiring talks on the Bhagavad Gita in three separate seminars, during 1992 and 1993 in Italy. To her, Bhagavad Gita is sacred because it deals with the organic wholeness of life and the inbuilt complexity of life and affirms the interplay between the microcosm and macrocosm. Moreover, persuades us to remain united with the ultimate reality, not only to intellectual understanding but through everything that we do, at every moment.