Black Baseball Black Business

Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations—Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval. Once Jackie Robinson and a select handful of black baseball’s elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, Black Baseball, Black Business moves beyond the diamond to explore baseball’s desegregation narrative in a critical and wide ranging fashion.

Winner of the 2014 Robert W. Peterson Award for Excellence in Negro League Research from the Jerry Malloy Negro League Conference, sponsored by Negro Leagues Committee of the Society for American Baseball Research Roberta J. Newman and Joel Nathan Rosen have written an authoritative social history of the Negro Leagues. This book examines how the relationship between black baseball and black businesses functioned, particularly in urban areas with significant African American populations--Chicago, Detroit, Indianapolis, Kansas City, Newark, New York, Philadelphia, and more. Inextricably bound together by circumstance, these sports and business alliances faced destruction and upheaval. Once Jackie Robinson and a select handful of black baseball's elite gained acceptance in Major League Baseball and financial stability in the mainstream economy, shock waves traveled throughout the black business world. Though the economic impact on Negro League baseball is perhaps obvious due to its demise, the impact on other black-owned businesses and on segregated neighborhoods is often undervalued if not outright ignored in current accounts. There have been many books written on great individual players who played in the Negro Leagues and/or integrated the Major Leagues. But Newman and Rosen move beyond hagiography to analyze what happens when a community has its economic footing undermined while simultaneously being called upon to celebrate a larger social progress. In this regard, Black Baseball, Black Business moves beyond the diamond to explore baseball's desegregation narrative in a critical and wide ranging fashion.

The story of black professional baseball provides a remarkable perspective on several major themes in modern African American history: the initial black response to segregation, the subsequent struggle to establish successful separate enterprises, and the later movement toward integration. Baseball functioned as a critical component in the separate economy catering to black consumers in the urban centers of the North and South. While most black businesses struggled to survive from year to year, professional baseball teams and leagues operated for decades, representing a major achievement in black enterprise and institution building. Negro League Baseball: The Rise and Ruin of a Black Institution presents the extraordinary history of a great African American achievement, from its lowest ebb during the Depression, through its golden age and World War II, until its gradual disappearance during the early years of the civil rights era. Faced with only a limited amount of correspondence and documents, Lanctot consulted virtually every sports page of every black newspaper located in a league city. He then conducted interviews with former players and scrutinized existing financial, court, and federal records. Through his efforts, Lanctot has painstakingly reconstructed the institutional history of black professional baseball, locating the players, teams, owners, and fans in the wider context of the league's administration. In addition, he provides valuable insight into the changing attitudes of African Americans toward the need for separate institutions.

Here is the first in-depth account of the birth of black baseball and its dramatic passage from grass-roots venture to commercial enterprise. In the late nineteenth century resourceful black businessmen founded ball teams that became the Negro Leagues. Racial bias aside, they faced vast odds, from the need to court white sponsors to negotiating ball parks. With no blacks in cities, they barnstormed small towns to attract fans, employing all manner of gimmickry to rouse attention. Drawing on major newspapers and obscure African-American journals, the author explores the diverse forces that shaped minority baseball. He looks unflinchingly at prejudice in amateur and pro circles and constant inadequate press coverage. He assesses the impact of urbanization, migration, and the rise of northern ghettoes, and he applauds those bold innovators who forged black baseball into a parallel club that appealed to whites yet nurtured a uniquely African American playing style. This was black baseball's finest hour: at once a source of great ethnic pride and a hard won pathway for integration into the mainstream.

As the companion volume to Black Baseball Entrepreneurs, 1860–1901: Operating by Any Means Necessary, Lomax’s new book continues to chronicle the history of black baseball in the United States. The first volume traced the development of baseball from an exercise in community building among African Americans in the pre–Civil War era to a commercialized amusement and a rare and lucrative opportunity for entrepreneurship within the black community. In this book, Lomax takes a closer look at the marketing and promotion of the Negro Leagues by black baseball magnates. He explores how race influenced black baseball’s institutional development and shaped the business relationship with white clubs and managers. Lomax analyzes the decisions that black baseball magnates made to insulate themselves from outside influences. He explains how this insulation may have distorted their perceptions and ultimately led to the Negro Leagues’ demise. The collapse of the Negro Leagues by 1931 was, Lomax argues, “a dream deferred in the overall African American pursuit for freedom and self-determination.”

As the companion volume to Black Baseball Entrepreneurs, 1860–1901: Operating by Any Means Necessary, Lomax’s new book continues to chronicle the history of black baseball in the United States. The first volume traced the development of baseball from an exercise in community building among African Americans in the pre–Civil War era to a commercialized amusement and a rare and lucrative opportunity for entrepreneurship within the black community. In this book, Lomax takes a closer look at the marketing and promotion of the Negro Leagues by black baseball magnates. He explores how race influenced black baseball’s institutional development and shaped the business relationship with white clubs and managers. Lomax analyzes the decisions that black baseball magnates made to insulate themselves from outside influences. He explains how this insulation may have distorted their perceptions and ultimately led to the Negro Leagues’ demise. The collapse of the Negro Leagues by 1931 was, Lomax argues, “a dream deferred in the overall African American pursuit for freedom and self-determination.”

"In Out of Left Field, Rebecca Alpert explores how Jewish sports entrepreneurs, political radicals, and a team of black Jews from Belleville, Virginia called the Belleville Grays--the only Jewish team in the history of black baseball--made their mark on the segregated world of the Negro Leagues. Through in-depth research, Alpert tells the stories of the Jewish businessmen who owned and promoted teams as they both acted out and fell victim to pervasive stereotypes of Jews as greedy middlemen and hucksters. Some Jewish owners produced a kind of comedy baseball, akin to basketball's Harlem Globetrotters--indeed, Globetrotters owner Abe Saperstein was very active in black baseball--that reaped financial benefits for both owners and players but also played upon the worst stereotypes of African Americans and prevented these black "showmen" from being taken seriously by the major leagues. But Alpert also shows how Jewish entrepreneurs, motivated in part by the traditional Jewish commitment to social justice, helped grow the business of black baseball in the face of the oppressive Jim Crow restrictions, and how radical journalists writing for the Communist Daily Worker argued passionately for an end to baseball's segregation."--From publisher description.

The result of a study commissioned by the National Baseball Hall of Fame and funded by a grant from Major League Baseball(, this richly illustrated, comprehensive history combines vivid narrative, visual impact, and a unique statistical component to re-create the excitement and passion of the Negro Leagues. 75 photos.