Black Fridays

Struggling to rebuild his life after a two-year prison term for unscrupulous choices, former Wall Street hotshot Jason Stafford is tapped by an investment firm to investigate the suspicious death of a junior trader.

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

Christmas characters and food, Christmas-linked holidays and music, Santa Claus and traditions. Related to Annunciation, Incarnation; Crucifixion; Advent, the four weeks preceding Christmas; and the period between the day after Thanksgiving and the Sunday after New Year”s Day, the American holiday season. Christmas or Christmas Day is a holiday celebrating the birth of Jesus, the central figure of Christianity. Aspects of celebration may include gift-giving, Christmas trees, display of Nativity sets, church attendance, the Father Christmas/Santa Claus myth, and family gatherings. Users of the Gregorian calendar observe the holiday on December 25. Some Eastern Orthodox Churches celebrate on December 25 by the Julian calendar, which currently corresponds to January 7 on the Gregorian calendar. These dates are merely traditional; the great majority of scholars agree that the actual birthdate of Jesus is unknown. In Western culture, the holiday is characterized by the exchange of gifts among friends and family members, some of the gifts being attributed to Santa Claus (also known as Father Christmas, Saint Nicholas, Saint Basil and Father Frost). However, various local and regional Christmas traditions are still practiced, despite the widespread influence of American, British and Australian Christmas motifs disseminated by film, popular literature, television, and other media.

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

A piercingly raw debut story collection from a young writer with an explosive voice; a treacherously surreal, and, at times, heartbreakingly satirical look at what it's like to be young and black in America.

This dictionary contains around 60,000 English terms with their Spanish translations, making it one of the most comprehensive books of its kind. It offers a wide vocabulary from all areas as well as numerous idioms. The terms are translated from English to Spanish. If you need translations from Spanish to English, then the companion volume The Great Dictionary Spanish - English is recommended.