Book Blurbs Unleashed

Do you sell as many books as you want to? A blurb is the hub around which all buying decisions revolve. People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales? Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales? This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective. Because a good blurb is all these things. This book will dispel blurb myths, and explain effective tactics. Finally, it'll deconstruct great blurbs so you see their moving parts. Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that's killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people. You'll never look at blurbs the same way again. Are you ready to unleash the full power of yours?

Do you sell as many books as you want to? Most authors will say no. They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day. But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory? It's none of those things. It's a combination of hard work and correct knowledge. This book gives you that knowledge. You'll learn things like: How professional marketers write blurbs How to decode Amazon webpages for clues to buyer behavior Why great books sink into oblivion and ordinary books sell How to go beyond accepted practice and find best practice This book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you're a veteran of indie publishing. You'll never look at publishing the same way again. Are you ready to unleash your author career? You can start now.

The Golden Compass for the digital age in this action-packed sequel to Jinxed. When Lacey Chu wakes up in a hospital room with no memory of how she got there, she knows something went really wrong. And with her cat baku, Jinx, missing in action and MONCHA, the company behind the invention of the robot pet, threatening her family, she isn't sure who to turn to for answers. When Lacey is expelled and her mom starts acting strangely after the latest update from MONCHA, Lacey and her friends work together to get to the bottom of it and discover a sinister plot at the heart of the corporation. Lacey must use all her skills if she has a chance of stopping MONCHA from carrying out their plans. But can she take on the biggest tech company in North America armed with only a level 1 robot beetle and her friends at her side? Praise for Jinxed: "[A] vividly imagined Toronto-set middle grade series opener intertwines smartphone technology with the hallmarks of classic science fiction via a fun, insightful narrative and bright voice...With a sharp eye toward the rising awareness of device addiction and a keen sense of wonder, McCulloch's tale is a feast for the imagination that celebrates women in STEM fields."—Publishers Weekly (STARRED REVIEW) "McCulloch effectively strikes a balance between worldbuilding and action...A solid series starter for tinkerers and adventurers alike."—Kirkus Reviews "A little bit Golden Compass, a little bit Hunger Games, and all adventure!"—New York Times bestselling author Amie Kaufman

Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?

"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

The first adult novel from acclaimed, bestselling author Meg Rosoff, a perfect summer read about a young New Yorker whose career and love life are turned upside down when he starts taking care of his brother's two dogs. Jonathan is a copywriter at Comrade advertising agency, working on the most lucrative and most numbingly tedious account, Broadway Depot. His best friend Max works at the next desk, keeping him sane. Jonathan's girlfriend, Julie, works for Bridal 360, an online wedding magazine. When Julie suggests they get married for a live online wedding feature, Jonathan finds himself on a conveyor belt, hurtling towards the rest of his life. When his brother asks him to look after his dogs, Jonathan begins to see the world around him differently. Could a border collie and a cocker spaniel hold the key to his true happiness? Their sly maneuvering on daily walks and visits to Dr. Clare, the lady vet, suggest that dog sense is several notches higher than human emotional intelligence. A contemporary romantic comedy set in Manhattan, Jonathan Unleashed is as much a love letter to the city as it is a story about tangled relationships, and dogs. Hilarious, wise and heart-warming, Meg Rosoff's novel will touch a nerve with anyone thinking about what they really want to do with their lives, and which eddy they might allow themselves to be caught in.

She vowed to never trust another man…until she met him. A passionate new Long, Tall Texans romance from New York Times bestselling author Diana Palmer Clancey Lang knows how to run. She’s been doing it since the day she fled her abusive home to save her and her younger brother’s lives. That was the same day she decided to never let herself depend on anyone else. Especially men. Though she’s tempted—mighty tempted—to put her faith in her boss, ruggedly handsome Texas Ranger Colter Banks. If only he would look her way… For far too long, Colter has been distracting himself with women he knows will never fully satisfy him. But there’s something about his pretty assistant, Clancey, that he simply can’t resist. Something slowly but surely drawing every ounce of his attention. But is he falling for a woman who’ll never let herself be caught?

A dragon shapeshifter and a healer with power over the earth fight a corrupt empire in this thrilling and deeply emotional romantic fantasy from the USA Today bestselling author of Radiance. Magic is outlawed in the Krael Empire and punishable by death. Born with the gift of earth magic, the free trader Halani keeps her dangerous secret closely guarded. When her uncle buys a mysterious artifact, a piece of bone belonging to a long-dead draga, Halani knows it's far more than what it seems. Dragas haven't been seen for more than a century, and most believe them extinct. They're wrong. Dragas still walk among the denizens of the Empire, disguised as humans. Malachus is a draga living on borrowed time. The magic that has protected him will soon turn on him--unless he finds a key part of his heritage. He has tracked it to a group of free traders, among them a grave-robbing earth witch who fascinates him as much as she frustrates him with her many secrets. Unbeknownst to both, the Empire's twisted empress searches for a draga of her own, to capture and kill as a trophy. As Malachus the hunter becomes the hunted, Halani must risk herself and all she loves to save him from the Empire's machinations and his own lethal birthright.