Book Marketing Handbook Over 1 000 More Tips And Techniques For The Sale And Promotion Of Scientific Technical Professional And Scholarly Books And Journals

Reference book on book marketing methodologys, oriented to the USA - covers professional and scholarly book promotion by direct mail, advertising and publicity, marketing of social sciences and medicine books, author relations and international markets, etc., And includes a guide to information sources, glossary of terms and a directory of sponsors and publishers. Illustrations, map and references.

"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had a real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives who had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were available only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. ""Do a book,"" he invited, ""and let Westview publish the curriculum for others to share."""

Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Juniorlibraries, 1954-May 1961). Issued also separately.