Brand Intervention

"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Interventional cardiology refers to the catheter-based treatment of cardiovascular diseases and is one of the fastest growing fields in medicine. This updated text addresses recent advances in structural heart interventions, in particular aortic and mitral valve procedures. The advent of newer technologies presents both opportunities and challenges for the cardiologist to treat patients optimally. Interventional cardiologists are now at the forefront of peripheral and structural heart interventions. This new edition focuses on tailoring treatment to individual patients, taking into account specific risk factors and comorbidities, and appropriate use of devices. This second edition also provides useful tools, such as treatment algorithms, evidence tables, charts, tables, and illustrations to enhance the value of this volume as a practical reference tool. The online edition also includes several "how-to" videos.

This interdisciplinary book presents a comprehensive conceptual and methodological treatment of intervention research, a developing area of empirical inquiry that aims to make research more directly relevant and applicable to practice. Intervention Research contains original chapters by the most highly regarded scholars in the field. These experts explain how to distinguish intervention research from other modalities, demonstrate a new model of research for the design and development of interventions, and provide guidelines for conducting intervention research in practice with individuals, families, and community organizations. Providing useful observations and a wealth of ideas, authors offer conceptual schemes, results from recent design and development studies, and strategies and methodologies to help professionals make their research more usable and meaningful. Chapters cover such important topics as the acquisition of relevant knowledge, meta-analysis in intervention research, methods and issues in designing and developing interventions, and field testing and evaluating innovative practice interventions. The book depicts intervention research through case illustrations and promotes the use of new technologies for developing innovative practice methods. Intervention Research focuses on Intervention Design and Development--the part of intervention research involving the creation of reliable, practical tools of social intervention in user-ready form. It sets forth systematic procedures for designing, testing, evaluating, and refining needed social technology and for disseminating proven techniques and programs to professionals in the community. Intervention Research has a base in social work, but is highly interdisciplinary. Authors contributing to this text come from a variety of fields, including psychology, sociology, education, information science, and communications. Professors and educators working in schools of public health, education, urban planning, nursing, and public administration, or teaching courses in psychology, sociology, or upper-level social work, will find this book full of comprehensive and practical information that is advantageous for their work.

Since its publication in 2008, Managing and Evaluating Healthcare Intervention Programs has become the premier textbook for actuaries and other healthcare professionals interested in the financial performance of healthcare interventions. The second edition updates the prior text with discussion of new programs and outcomes such as ACOs, Bundled Payments and Medication Management, together with new chapters that include Opportunity Analysis, Clinical Foundations, Measurement of Clinical Quality, and use of Propensity Matching.

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

The three-volume set LNCS 13980, 13981 and 13982 constitutes the refereed proceedings of the 45th European Conference on IR Research, ECIR 2023, held in Dublin, Ireland, during April 2-6, 2023. The 65 full papers, 41 short papers, 19 demonstration papers, 12 reproducibility papers consortium papers, 7 tutorial papers, and 10 doctorial consortium papers were carefully reviewed and selected from 489 submissions. The book also contains, 8 workshop summaries and 13 CLEF Lab descriptions. The accepted papers cover the state of the art in information retrieval focusing on user aspects, system and foundational aspects, machine learning, applications, evaluation, new social and technical challenges, and other topics of direct or indirect relevance to search.

Annotation Written by leading scholars and practitioners, this book explores the specifics of what happens at the end of military intervention. It draws upon on a wide range of post-1945 examples from a variety of regions and periods, providing a foundational source on what forms a crucial element of past and present interventions.

Ryall and Bramson's Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions. The authors cover the full spectrum of causal modeling techniques useful for the managerial role, whether for intervention, situational assessment, strategic decision-making, or forecasting. From the basic concepts and nomenclature of causal modeling to decision tree analysis, qualitative methods, and quantitative modeling tools, this book offers a toolbox for MBA students and business professionals to make successful decisions in a managerial setting.