Breakthrough Leadership In The Digital Age

“By deconstructing learning science and making the connection to technology, Hess and Saxberg have outlined key strategies for school leaders as they work to transform traditional practices in schools. Whether it is whole-school reform or targeted interventions, principals will be motivated to rethink or‘re-engineer’ the use of technology to optimize teaching and learning.” —Gail Connelly, Executive Director National Association of Elementary School Principals.

For teachers, policy makers and education leaders who want to use technology to support in school learning in a dynamic and creative way

Now is the time for Breakthrough Leadership This book was borne out of urgency. We face the consequences of a raging pandemic, coupled with an unprecedented call to end racial injustice. COVID-19 has exposed longstanding structural inequities, while at the same time offering a rare “breakthrough” opportunity to dismantle inequitable systems that have harmed our most marginalized students for generations. Breakthrough Leadership is rooted in moral courage and calls us to act upon a new discovery, or epiphany about a fundamental truth that challenges previous beliefs. While this book offers examples of schools that were “beating the odds” pre-COVID-19 as well as strategies for changing those odds in the future. Breakthrough Leadership also spotlights professionals now leveraging crises like this to shape local and national priorities toward a more equitable and healthy society for our children in order to: Create and sustain Equitable Learning Communities (ELCs) that are grounded in relational trust Establish comprehensive systems to ensure that all students thrive Implement cutting-edge principles of effective curriculum, instruction, and assessment including culturally responsive teaching, trauma-informed practice, and blended learning Meaningfully engage families and community Leadership from the classroom to the board room is needed to advance an agenda of equitable and successful outcomes for our students. The facts stakes couldn’t be starker. Good leadership saves lives both in pandemics, and in our profession. “The critical variable that determines whether or not our schools can respond adequately to the numerous challenges that they and their children face is leadership. . . This book is about the work of such leaders. In big cities, small towns, and rural areas, a small number of principals and superintendents are showing that progress can be made when leaders have the resourcefulness and courage to address equity challenges directly. The educational leaders profiled in this book have a clear sense of how to systematically build the capacity of teachers and schools to meet the needs of the students they serve. I urge other leaders to learn from them so that great schools that serve all children well, will be the norm, rather than the exception.” ~Pedro Noguero "With all its devastation, COVID-19 also presents the opportunity of the century to transform the public education system that, to say the least, has become stalled and stagnant in the past 50 years. . . . Breakthrough Leadership makes a significant contribution to our next phase, which must be one of definable and targeted transformation of equity-based learning. ~Michael Fullan

A successful administrator is one who applies suitable or appropriate leadership styles in various situations or contexts. It is crucial to investigate how effective administrators lead their organizations in challenging and difficult times, as well as promote the accomplishments of their organization. Predictive Models for School Leadership and Practices is an essential reference source that discusses academic administration as well as administrative effectiveness in achieving organizational goals. Featuring research on topics such as teacher collaboration, school crisis management, and ITC integration, this book is ideally designed for principals, researchers, academics, educational policymakers, and teachers seeking coverage on academic leadership and leadership models.

In Letters to a Young Education Reformer, Frederick M. Hess distills knowledge from twenty-five years of working in and around school reform. Inspired by his conversations with young, would-be reformers who are passionate about transforming education, the book offers a window into Hess’s thinking about what education reform is and should be. Hess writes that “reform is more a matter of how one thinks about school improvement than a recital of programs and policy proposals.” Through his essays, he explores a range of topics, including: -Talkers and Doers -The Temptations of Bureaucracy -The Value in Talking with Those Who Disagree -Why You Shouldn’t Put Too Much Faith in Experts -Philanthropy and Its Discontents -The Problem with Passion Hess offers personal impressions as well as lessons from notable mistakes he’s observed with the hope that readers will benefit from his frustrations and realizations. As the policy landscape continues to shift, Letters to a Young Education Reformer offers valuable, timely insights to any young person passionate about transforming education—and to not-so-young reformers who are inclined to reflect on their successes and failures.

Lead for efficacy in these disruptive times! Cultivating a school culture focused on the achievement of students while anticipating change is imperative, but it’s tough to keep up with varying leadership demands when it seems like society and technology are constantly changing as well! Moving beyond the skills and tools introduced in the first edition, this revamped second edition features: New organization emphasizing the interconnectivity of the Pillars of Digital Leadership Innovative strategies and leadership practices that enhance school culture and drive learning improvement Updated vignettes from digital leaders who have successfully implemented the included strategies New online resources, informative graphics, and end of chapter guiding questions

This compendium is a collection of papers which were presented in the First International Conference on Marketing “MarkTech -2019” on the theme “Marketing to Centennials in Digital World” organized by Department of MBA, I.T.S Engineering College, Greater Noida on April 5th, 2019. Through this compendium we aim to collate the ideas generated in the conference and bring them to the readers. Gen Z, post-millennials or centennials. Call them whatever you want, but this demographic — born roughly between 1995 and 2008 — are increasingly emerging as the most scrutinized bunch among brands and marketers, stealing the spotlight from millennials. Centennials are widely recognized as the next consumer powerhouse. That’s a lot of emerging shoppers. It won’t be long before understanding the Centennials perspective will be a key to marketing success. Centennials use different platforms for different activities. These centennials showcase and share their aspirational selves and real life moments on Instagram, Twitter, Snapchat and Facebook. The collection of papers in this compendium focuses on various dimensions of on the contemporary and emerging trends of marketing to centennials in a digital world and major issues and challenges for the future marketers of business organizations. The compendium is a collection of ten selected research papers by academicians and industry functionaries. It is complied for reference of participants and other stake holders. Various marketing strategies are adopted by marketers for sustainable business in global scenario. Usage of the marketing strategies for personalization, the major requirements of Centennials and impact on business practices is an important issue which has been dealt by the contributors. Papers relating with recent technology use for effective marketing strategies are also taken care by the authors. “The Effect of Social Media Communication on Centennials Purchase Intention” exhibited the usage pattern of social media among Centennials in the NCR cities through the primary data collection while a paper titled “Continuance of Social Networking Sites in India: A Modification of Expectancy- Confirmation Theory” suggest important role of flow and perceived value in predicting the continuance intention and a moderating role of habit between continuance intention and continuance. Paper titled “Consumer Behaviour and Centennials” explained the conceptual understanding regarding factors affecting the buying decisions of the consumers in recent digitalilization era. Social Media is the core of marketing strategy for any business organization in recent times. This phenomenon is discussed by paper titled “Social Marketing in India” especially with respect to its relevance regarding the awareness of social causes with Case Studies of Two Multinational Companies i.e. Nestle Ltd. and KFC. Also Paper Titled “Personal Branding: A Theoretical Review” explored the importance of Social Media for the Personal Branding. Use of Digital Marketing for political campaigns in recent times by the political parties has increased at a phenomenal speed. Paper titled “Marketing Political Branding Digitally: How Social Media is Marketing Political Campaigns in India” dealt with this extremely important issue and focused on the individual social platform like Facebook, Twitter and Blogs are used by the political parties and evaluated the importance in recent Lok Sabha Election 2019. Technology has played an integral role in the growth of marketing over the years. As new technologies show up, marketers need to keep up with the trends to ensure they are able to speak their audience’s language. Artificial Intelligence (AI) and VR (Virtual Reality) are the latest tools used in recent times by the marketers for this purpose. Paper Titled “Impact of Artificial Intelligence on Sales” focused on the usage of AI as a marketing tool for the minimization of cost and improving the business performance. It was estimated that buying power of the centennials will reach $250 billion by 2018, which makes them an important target of banks. Almost half of the centennials today have a mobile banking app and they do not value face-to-face communication and personal advice. Banks risk losing “Z” customers if they are not able to attend customers’ needs. Paper titled “Consumer Perception on Banking Digitization - A Study of District Mandi” stated the factors that plays role to stimulate the customers for opting E-banking services. Generation “Z” Employees want highly engaged managers and regular feedback. Even though, they grew up with technology and use it to get things done, they “crave” in-person communication for feedback and to collaborate with workers. This is dealt by the paper “Challenges and Prospects in Managing Modern Workforce Mix” analyze the different value system shared by different generation and corresponding management strategies to manage generation mix in an organization. We express our gratitude and appreciate the commitment and efforts of the authors who have contributed their thoughts to cover the theme of the Conference. The diversity of thoughts of authors have made this compendium a reservoir of knowledge and will make a major reference source for future researchers on the subject. We also express our sincere gratitude to the Management, Faculty, Staff, and Students of Department of MBA, I.T.S Engineering College for their support in organizing the conference and bringing out this Compendium.

The Cage-Busting Teacher adopts the logic of Cage-Busting Leadership and applies it to the unique challenges and opportunities of classroom teachers. Detailed, accessible, and thoroughly engaging, it uncovers the many ways in which teachers can break out of familiar constraints in order to influence school and classroom practice, education policy, and school reform. “Cage-busting is concrete, precise, andpractical,” writes Frederick M. Hess. This invaluable book helps teachers understand why and how to revisit their assumptions and enables them to have greater impacts upon their schools and beyond. Based on interviews with hundreds of teachers, teacher advocates, union leaders, and others, Hess identifies the challenges teachers face, seeks concrete and workable solutions, and offers recommendations to put those solutions in place. A uniquely practical and inspiring book, The Cage-Busting Teacher is for educators who want to shape the schools and systems in which they work.