Bridging The Gaps In Global Communication

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication. Key features include: Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines Rich with real life examples, chosen to appeal to students Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction. Bridging the Gaps in Global Communication is accompanied by an instructor’s manual, available at www.blackwellpublishing.com/newsom.

Praise and Reviews "As an American who has worked in Europe for the past 3 years, I find Bridging the Culture Gap to be a practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other`s reactions to it in the context of everyday business."Gary Kuusisto, Director, European Learning & Development, The Gillette Company"This book gives you a practical insight into cross-cultural communication in business today, based in part on the Canning team`s deep experience in training over 1,000 managers and specialists in a unique Franco-Japanese adventure. Every International professional should find food for thought in this book."Francois Foix, Human Resources Coordinator, Renault-Nissan"Full of real-life examples and practical advice which reflects the experience and skills of its masterful but unpretentious authors."Andreas Molck-Ude, Head of Africa and Middle East Division, Munich Re"Canning offers tough and intensive training, but brilliant results. I believe this book will do the same thing for anyone looking for success in cross-cultural business."Takashi Kashiwagi, Head of Global Regulatory Approvals and Marketing Support, Aventis JapanAs globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to:interpret the party linecommunicate with styleget your message acrossplay the conversation gamebe sensitive to other culturesmind your mannersavoid the usual faux paswin the dealand so much more.Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.

The highly practical self-help guide to optimize the performance of individuals working in an intercultural environment. Readers will learn how to mitigate unconscious bias to create inclusive organizations and how to use key cultural dimensions to communicate and cooperate in intercultural teams. Addressing the unique challenges of influencing across cultures and managing international projects, this is an indispensable toolkit for a key competence in business. Bridge The Culture Gaps provides readers with a framework for developing key skills essential for effective global collaboration in the VUCA world. These include reflecting on experience, understanding the nature and impact of culture and the importance of diversity for business success. Readers learn how to mitigate unconscious bias to create inclusive organizations, and to use key cultural dimensions to communicate and cooperate in intercultural teams. It addresses the challenges of leading diverse teams, influencing across cultures and managing international transformation projects, as well as making international assignments successful.

"Comprehensive in its scope and scale, rigorously argued and richly illustrated with wide-ranging examples, this clearly written and user-friendly book from a veteran commentator on international communication will be valuable for students and scholars. Strongly recommended." - Daya Thussu, Professor of International Communication, University of Westminster Global Communication explores the history, present and future of global communication, introducing and explaining the theories, stories and flows of information and media that affect us all. Based on his experience teaching generations of students to critically examine the world of communication around them, Cees Hamelink helps readers understand the thinkers, concepts and questions in this changing landscape. This book: Explores the cultural, economic, political and social dimensions and consequences of global communication Introduces the key thinkers who have been inspirational to the field Teaches you to master the art of asking critical questions Takes you through concrete cases from UN summits to hot lines and cyber-surveillance Boosts your essay skills with a guided tour of the literature, including helpful comments and recommendations of what to cite Brings you directly into the classroom with a series of video lectures This book guides students through the complex terrain of global communication, helping you become a critically informed participant in the ever-changing communication landscape. It is essential reading for students of communication and media studies.