Broadcasting Cable
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Media Promotion Marketing for Broadcasting Cable the Internet
Author | : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein |
Publsiher | : Taylor & Francis |
Total Pages | : 352 |
Release | : 2012-11-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781136024818 |
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Decency in Broadcasting Cable and Other Media
Author | : United States. Congress. Senate. Committee on Commerce, Science, and Transportation |
Publsiher | : Unknown |
Total Pages | : 84 |
Release | : 2006 |
Genre | : Law |
ISBN | : STANFORD:36105050429575 |
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Broadcasting Cable the Internet and Beyond
Author | : Joseph R. Dominick,Barry L. Sherman |
Publsiher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 372 |
Release | : 2004 |
Genre | : Computers |
ISBN | : UOM:39015059121890 |
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Cable Visions
Author | : Sarah Banet-Weiser,Cynthia Chris,Anthony Freitas |
Publsiher | : NYU Press |
Total Pages | : 376 |
Release | : 2007-09 |
Genre | : Performing Arts |
ISBN | : 9780814799499 |
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Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
1992 Census of Transportation Communications and Utilities
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 372 |
Release | : 1995 |
Genre | : Communication and traffic |
ISBN | : OSU:32435070621719 |
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Broadcasting Cable the Internet and Beyond
Author | : Joseph R. Dominick,Fritz Messere,Barry L. Sherman |
Publsiher | : McGraw-Hill Europe |
Total Pages | : 316 |
Release | : 2012 |
Genre | : Broadcasting |
ISBN | : 0071315039 |
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Broadcast and Internet Indecency
Author | : Jeremy Lipschultz |
Publsiher | : Routledge |
Total Pages | : 418 |
Release | : 2008-02-14 |
Genre | : Education |
ISBN | : 9781135596286 |
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This book explores broadcast and Internet indecency from social and legal perspectives, using current cases and examples. Case law is used as a starting point from which to explore the social and legal boundaries of speech. Lipschultz argues that broadcast and Internet indecency reflect the outer boundaries of acceptable speech, and "understanding the limits of free speech in a free society allows us to theorize about the nature of communication." With indecency in the news every week, this volume is likely to get much critical and popular attention in the media discipline.
Cable Television and the Future of Broadcasting
Author | : Ralph Negrine |
Publsiher | : Routledge |
Total Pages | : 232 |
Release | : 2013-06-19 |
Genre | : Social Science |
ISBN | : 9781135038830 |
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Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.