Business Driven Data Communications

A business-driven approach to understanding data communications. Explaining the why and how of data communications, Michael Gendron's new textbook, Business Driven Data Communications, takes a business-driven infrastructure design approach-rather than solely focusing on a technical networking approach. Overall, this text presents technical material within the focus of business process support and infrastructure design.

This practical introduction to data communications takes a "top down" approach that starts by first determining business objectives and then developing a system to meet those objectives. Updated throughout, the second edition features new coverage of network security, network management, enterprise networking and the Internet, Remote Access, and Wireless Networking. The business cases have been updated and more examples and actual networking problems have been added.

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Sustaining a competitive edge in today’s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Advances in Data Communications and Networking for Digital Business Transformation is a critical scholarly resource that examines transformative technologies from the perspective of data communication and networking and research challenges faced by the industry and research and development laboratories. Featuring coverage on a broad range of topics such as routing protocols, network visualization, and corporate social responsibility, this book is geared towards executives, managers, academicians, researchers, and students.

Business Data Communications and Networking, 14th Edition presents a classroom-tested approach to the subject, combining foundational concepts, practical exercises, and real-world case studies. The text provides a balanced, well-rounded presentation of data communications while highlighting its importance to nearly every aspect of modern business. This fully-updated new edition helps students understand how networks work and what is required to build and manage scalable, mobile, and secure networks. Clear, student-friendly chapters introduce, explain, and summarize fundamental concepts and applications such as server architecture, network and transport layers, network design processes and tools, wired and wireless networking, and network security and management. An array of pedagogical features teaches students how to select the appropriate technologies necessary to build and manage networks that meet organizational needs, maximize competitive advantage, and protect networks and data from cybersecurity threats. Discussions of real-world management and technical issues, from improving device performance to assessing and controlling costs, provide students with insight into the daily networking operations of actual businesses.