Business Writing For Busy People

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.

An interactive CD-ROM updates this bestseller with sample letters and templates to help readers get all their correspondence done quickly and painlessly.

Business Reports for Busy People is a comprehensive guide filled with a wide range of samples and templates that can be customized to produce professional-looking, clear, and concise reports for virtually any need, including easily customizabletemplates and boilerplate text. Business Reports for Busy People features the most commonly used business reports, including: Policies and Procedures, HR Assessments, Disciplinary Reports, Progress Reports, Situation Summaries, Time Accounting Reports, Meeting Minutes, Business Plans, Annual Reports, Feasibility Studies, Expense Reports, White Papers, Statistical Samplings, Abstract Summaries, and much, much more. For each kind of report, this helpful title includes typical contents; suggested formats; requirements, criteria or background information to include: necessary comparisons or options to discuss; how to frame your conclusions or recommendations; and a complete revision checklist. Make a smart business decision. Start with Business Reports for Busy People when you want to produce your next report faster, easier, and with total assurance.

No one wants to spend hours agonizing over a business letter. With this handy quick-reference guide, readers learn not only how to write virutally any kind of business letter but gives them a slew of samples they can adapt and use right now. Readers can copy the letter just as it is or make a few minor changes, personalize it and send it off.

Covering not just letters but reports, proposals, memos, press releases and more, this book is the natural companion to the bestseller, Business Letters for Busy People. From how to organize everything the reader has to write to avoiding cliches and working with word processing programs, from how to write simple sentences that communicate to polishing the biggest reports, this book shows anyone how to write anything.

Are you too busy to even think about writing that business letter that was due yesterday? Are you agonizing over what to say or how to say it? Are you unsure of the proper business format of a business letter? Do you find yourself asking these questions and others while attempting day to day tasks? Business Letters for Busy People is the resource for you. It is a handy, quick-reference guide that not only tells you how to write virtually any kind of business letter, but gives you numerous examples you can adapt and use right now. Now in its fourth edition, Business Letters for Busy People has been a best-seller since it was introduced in 1991. Why? Because it contains concise, easy-to-use learning resources that get results. The book is packed with the most concrete information, useful techniques, and practical tips available.

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice