Carving A Niche

A working guide for students conducting theological writing and research on theology and biblical studies courses, this book integrates the disciplines of writing, rhetoric, and theology, to provide a standard text for the teaching and mentoring of writing across the theological curriculum.As a theological rhetoric, it also encourages excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts. This 2nd Edition includes new chapters on 'Writing Theology in a New Language', which explores the linguistic and cultural challenges of writing theology well in a non-native language, and 'Writing and Learning Theology in an Electronic Age', addressed to distance learning students learning to write theology well from online courses, and dealing with the technologies necessary to do so.

This book presents hidden champions in Central and Eastern Europe (CEE) and Turkey that have been studied as a joint project between CEEMAN and IEDC-Bled School of Management, Slovenia. This is an outcome of extensive research undertaken by over 30 researchers and covers 15 countries from Russia to Albania; covering many contexts, political systems, cultures and infrastructures. The reader is provided with a detailed introduction to the concept of hidden champions and describes the cases studied in this project. This book is an invaluable resource providing a culmination of interdisciplinary, cross-study chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models. These meta level chapters are followed by 15 country-specific chapters which provide an overview of each country’s history, economic indicators and vignettes of the cases involved in this study. ​

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

The description of the wood carvings of Gujarat can be done in two ways; one,by dividing the subject thematically;two,by dividing it according to the towns where carvings occur.we have preferred the second method because it was felt that each town has its own peculiar characteristics which would have been lost in a thematic approach.Before giving the town-wise description,it is necessary to briefly speak about urban characteristics in general.

This handbook addresses the question of how best to manage quality in architecture for the mutual benefit of design practices and their clients. Based on research from the last two decades, it explores the general principles, tools and techniques that can be adapted to the unique culture of any design practice. The book addresses all aspects of quality in creating the built environment, with international contributions representing some of the best thinking that exists in design practice management. It is aimed at the entire design team – those who have a role in design inputs, design processes and design execution; including project managers, contractors, suppliers and clients. An accompanying website also provides commentary and updates on the text. Topics are linked to relevant sections of the current quality standard, and the standard is interpreted as to its application to design practice. Practices interested in establishing an ISO 9001-compliant quality system will find all the tools they need. The interpretation of quality is comprehensive. The focus is completely practical, rather than theoretical, affording readers a concise picture of how the issues of excellence and quality performance flow across every aspect of design practice. This focus provides the vital link that distinguishes truly successful practices from the rest, Here, simply, is the answer to the forces of commoditization that challenge all designers in today's competitive environment. The text is augmented and supported by chapters from twenty-two authoritative contributors, a foreword authored by Eugene Hopkins, and illustrations by graphic artist Michael Lindell. Key case studies are also provided focusing on: Anderson-Brulé Architects, San José CA Add, Inc., Cambridge MA Geyer Pty Ltd, Melbourne, VIC Australia Harley Ellis Devereaux, Southfield MI RVK Architects, San Antonio, TX

This richly illustrated book presents a history of Egyptian late antique–early Byzantine (Coptic) art in its international stylistic, social and intellectual context.

Towards the end of the Khrushchev era, a major Soviet initiative was launched to rekindle popular enthusiasm for the revolution, which eventually gave rise to over 150 biographies and historical novels (The Fiery Revolutionaries/Plamennye revoliutsionery series), authored by many key post-Stalinist writers and published throughout late socialism until the Soviet collapse. What new meanings did revolution take on as it was reimagined by writers, including dissidents, leading historians, and popular historical novelists? How did their millions of readers engage with these highly varied texts? To what extent does this Brezhnev-era publishing phenomenon challenge the notion of late socialism as a time of 'stagnation', and how does it confirm it? By exploring the complex processes of writing, editing, censorship, and reading of late Soviet literature, Revolution Rekindled highlights the dynamic negotiations that continued within Soviet culture well past the apparent turning point of 1968, through to the late Gorbachev era. It also complicates the opposition between 'official' and underground post-Stalinist culture by showing how Soviet writers and readers engaged with both, as they sought answers to key questions of revolutionary history, ethics and ideology. Polly Jones reveals the enormous breadth and vitality of the 'historical turn' amongst the late Soviet population. Revolution Rekindled is the first archival, oral history, and literary study of this unique late socialist publishing experiment, from its beginnings in the early 1960s to its collapse in the early 1990s. It draws on a wide range of previously untapped archives, including those of the publisher Politizdat, of Soviet institutions in charge of propaganda, publishing, and literature, and of many individual writers. It also uses in-depth interviews with Brezhnev-era writers, editors, and publishers, and assesses the generic and stylistic innovations within the series' biographies and novels.