China S International Communication And Relationship Building

This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy. Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

This volume offers unique interdisciplinary views on issues in communication and culture with a central focus on Chinese perspectives as China and the world face the 21st century. These perspectives are based upon comparative data and East-West cross-cultural experience. Seventeen chapters, plus an introductory chapter that places the topics in perspective, report and interpret data here for the first time. The majority of the contributors are Chinese scholars from various disciplines, who now share their research on communication with Western as well as Eastern readers. The common thread of the essays is the way in which communication influences culture and cultural dimensions impact the processes of communication. The authors represent scholars from education, communication studies, mass communication, intercultural communication, sociology, rhetoric, literature, law, linguistics, telecommunications, international relations, journalism, and sociolinguistics. Part I presents cultural perspectives on ethics, East-West relations, translation issues, cross-cultural competence, persuasion, journalistic acculturation, and gender representation in advertisements. Part II addresses international and intercultural communication as seen in comparative campus cultures, cross-cultural interaction between Chinese and Americans, the practice of taijiquan, the media depiction of watching, the legal implications of the internet, and the issues of nation building. Part III focuses on mediated communication issues in Chinese films, China's media campaign for the olympics, Chinese youth's use of Western media, talk radio in China, and the use of new technologies in the post-Cold War era.

This book focuses on China’s media diplomacy and its interplay with a range of international conflicts. It assesses the representation and framing of China, as well as the perception and reception of China’s media communication in relation to various crises and conflicts. Including detailed analyses of many cases, it highlights the complex, fluid and dynamic relationship between media and conflict, and discusses how this both exemplifies and also affects China’s relations with the outside world. In addition, in contrast to most existing studies of mediatized conflict in the digital age, it provides a very valuable non-Western perspective.

Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.

This book explores how China, and especially China’s Belt and Road Initiative, is viewed in European media and by European think tanks, thereby uncovering European elites’ views of China. Looking across Europe—the European Union, Western Europe (including the United Kingdom), Central Europe, and Eastern Europe—the book reveals a complex picture, with different views in different places, and with different aspects of China disproportionately emphasized in some places. As China’s importance in the world continues to grow, it is crucial to understand how distorted views of China are shaping international relations.

This book examines Chinese film in the twenty-first century. Organized around the themes "movements," "genres," and "intermedia," it reflects on how Chinese cinema has changed, adapted, and evolved over past decades and prognosticates as to its future trajectories. It considers how established film genres in China have adapted and transformed themselves, and discusses current shifts in documentary filmmaking, the ethos and practices of "grassroots intellectual" independent filmmakers, and the adaption of foreign film genres to serve the ideological and political needs of the present. It also explores how film is drawing on the socio-historical and political contexts of the past to create new cinematic discourses and the ways film is providing a voice to previously marginalised ethnic groups. In addition, the book analyses the influences of past aesthetic traditions on the creative and artistic expressions of twenty-first-century films and cinema’s relation to other media forms, including folktales, moving image installations, architecture, and painting. Throughout, the book assesses how Chinese films have been conceptualized, examined, and communicated domestically and abroad and emphasizes the importance of new directions in Chinese film, thus highlighting the plurality, vitality, and hybridity of Chinese cinema in the twenty-first century.

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.