Chinese Consumers In A New Era

As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO’s vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.

China has been holding its annual China International Import Expo (CIIE), starting from 2018 in Shanghai. This is a significant move for China to actively open the Chinese market to the rest of the world as this supports trade liberalization and economic globalization This book systematically expounds the background and content of CIIE, and studies the opportunities that China's expansion of imports brings to its economy, enterprises, consumers and to that of other countries. It elaborates on how the CIIE facilitates countries and regions from different parts of the world to strengthen their economic cooperation and trade, and promote global trade and world economic growth. The book helps readers understand China's reform and opening-up, as well as the latest trends and policies of the country's expansion of import.

This book takes an in-depth look at China’s national economic development strategy promulgated by the CPC at its Nineteenth National Congress, held in October 2019, from a historical and scientific perspective. Each of the fifteen chapters discusses one aspect of the new strategy by tracing its core ideas to their theoretical and historical roots. The wide range of topics covered include foundational, strategic, tactical and practical issues such as China’s commitment to socialism, innovation, entrepreneurship and consumer spending, tax and fiscal reform, job-creation, rural development, and digital trade. This book will be of interest to China scholars studying the evolution of the country’s approach to economic development and the larger historical context of the latest strategic plans that will shape China’s economic outlook in the next few decades.

China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

This book showcases 50 pioneering retail projects in China and explores them as windows into the industry’s future. As e-commerce uproots the norms and conventions of physical retail, Chinese retailers are showing the way forward. What can designers, architects and industry leaders learn from this melting pot of innovation? Departing from Frame’s successful Powershopseries, Learning from China showcases 50 retail designs developed by a troupe of national and international designers in China. From multifunctional lifestyle destinations and food kiosks to multi-brand stores and themed pop-ups, this curated selection of case studies provides a window into the future of the industry. Features •This 320-page reference book collects 50 pioneering retail designs in China. •The book explores the multifunctional lifestyle destinations and food kiosks to multi-brand stores and themed pop-ups that are setting the scene in the Chinese retail. •Featured projects are accompanied by descriptive text, stunning photography, drawings and sketches, and designer profiles in four to eight pages features. •Each of the book’s four chapters is prefaced by a short introduction highlighting leading trends in the retail industry in China. •Closing the chapters, key takeaways provide an indispensable tool for interior designers, architects and clients alike as we tackle the future of the brick-and-mortar store.

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China There is no lack of opinions about china, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what china 2.0 does. It is a resourceful guide for anyone looking for success in china's booming economy. - Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing Want to reach China's one billion consumers? then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into china without it! - Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell A key question in china's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. this pioneering book compellingly explores this highly significant new questions. - Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism The unique and compelling viewpoint offered by Marina Zhang on the changes in china, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book. - Michael Ricks, CEO, Investor Growth capital Asia Limited and Former CEO, Ericsson China This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will! - Peter J. Williamson, Professor of International Management, Judge business School, University of Cambridge, and Author of Dragons at Your Door

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. Provides a current view of the growth and channels of modern retail now growing across the entire market Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.