Citizenship Democracies and Media Engagement among Emerging Economies and Marginalized Communities

Citizenship  Democracies  and Media Engagement among Emerging Economies and Marginalized Communities
Author: Emmanuel K. Ngwainmbi
Publsiher: Springer
Total Pages: 387
Release: 2017-09-18
Genre: Political Science
ISBN: 9783319562155

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This volume analyzes the contexts in which emerging economies in Africa, the Caribbean, Central and South America, the Middle East, and Asia can chart their socioeconomic futures through progressive democratic practices and media engagement. Using political and development communication, along with case studies from selected countries in these regions, the volume addresses human rights policies, diplomatic practices, democratization, good governance, identity politics, terrorism, collective action, gendered crimes, political psychology, and citizen journalism as paradigms for sustainable growth. Through practical experiences and field research in the selected countries, scholars show how personal and national freedoms as well as business deals have been negotiated in a bid to create a new socioeconomic culture within the nations.

Promise and Problems of E Democracy Challenges of Online Citizen Engagement

Promise and Problems of E Democracy Challenges of Online Citizen Engagement
Author: OECD
Publsiher: OECD Publishing
Total Pages: 164
Release: 2004-01-19
Genre: Electronic Book
ISBN: 9789264019492

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This book highlights policy lessons in using ICTs to provide information, opportunities for consultation and public participation in policy-making. It includes numerous examples of current practice from 12 OECD member countries (Australia, Canada ...

Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet of Things in Digital Marketing
Author: Naim, Arshi,Devi, V. Ajantha
Publsiher: IGI Global
Total Pages: 433
Release: 2023-05-23
Genre: Business & Economics
ISBN: 9781668481684

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In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Media in the Global Context

Media in the Global Context
Author: Emmanuel K. Ngwainmbi
Publsiher: Springer Nature
Total Pages: 281
Release: 2019-11-23
Genre: Social Science
ISBN: 9783030264505

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This book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been ‘diluted’ by IT and the extent to which the changes impacted the values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively.

Dismantling Cultural Borders Through Social Media and Digital Communications

Dismantling Cultural Borders Through Social Media and Digital Communications
Author: Emmanuel K. Ngwainmbi
Publsiher: Springer Nature
Total Pages: 389
Release: 2022-02-18
Genre: Social Science
ISBN: 9783030922122

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This book explores how social media and its networked communities dismantles, builds, and shapes identity. Social media has been instrumental, sometimes dangerously so, in binding together different communities; with thirteen original chapters by leading academics in the field, the volume investigates how belonging, togetherness, and loyalty is created in the digital sphere, in a way that transcends, and even dismantles, ethnic and national borders around the world. In tandem, the volume analyses the further threats to identity presented by the ease with which fabricated news and information spreads on social media, resulting in many users becoming unable to distinguish credible data from junk data. Social media is both creative and destructive in its influence on identity, and therefore the growing fake news crisis threatens the very stability of the world’s communities. This book provides relevant theoretical frameworks and the latest empirical research findings in the area, including diverse case studies and analyses of social media experiences in indigenous and urban communities around the world, including China, Africa, and Central and South America.

Quarterly Review of Distance Education

Quarterly Review of Distance Education
Author: Michael Simonson,Anymir Orellana
Publsiher: IAP
Total Pages: 105
Release: 2021-12-01
Genre: Education
ISBN: 9781648029103

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The Quarterly Review of Distance Education is a rigorously refereed journal publishing articles, research briefs, reviews, and editorials dealing with the theories, research, and practices of distance education. The Quarterly Review publishes articles that utilize various methodologies that permit generalizable results which help guide the practice of the field of distance education in the public and private sectors. The Quarterly Review publishes full-length manuscripts as well as research briefs, editorials, reviews of programs and scholarly works, and columns. The Quarterly Review defines distance education as institutionally-based formal education in which the learning group is separated and interactive technologies are used to unite the learning group.

The Routledge Companion to Marketing and Society

The Routledge Companion to Marketing and Society
Author: Krzysztof Kubacki,Lukas Parker,Christine Domegan,Linda Brennan
Publsiher: Taylor & Francis
Total Pages: 560
Release: 2022-08-25
Genre: Business & Economics
ISBN: 9781000640939

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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

African Media Space and Globalization

African Media Space and Globalization
Author: Unwana Samuel Akpan
Publsiher: Springer Nature
Total Pages: 445
Release: 2023-09-25
Genre: Social Science
ISBN: 9783031350603

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This book surveys the African media industry, examining various sections of the media at the elite level. Drawing on contributors from diverse regions and media and communication disciplines, the book provides definitive analyses of the switch from analogue to digital broadcasting in select African countries. This timely and relevant collection of essays covers trending topics in communication and media studies, as scholars globally continue to examine the impact of digital technology on media practice, training, and education. The contributors offer rich perspectives on crucial issues, blending practice and scholarship as former media practitioners and academics come together to fill a major gap in media practice and education in Africa. This book is a must-read for anyone interested in the intersection of globalization and African media.