Coaching Business

The $100 billion coaching industry has exploded since the 1990s, as harried businesspeople turn to experts to help them make the right decisions and get motivated. And while there are many books on the market teaching the basics of starting a coaching business, this book covers three unique coaching arenas—motivation, life and business. Readers will learn how to master the two separate disciplines of a successful coaching business: the art of motivating clients and the science of running a successful business. They’ll discover how to establish their expertise to find new clients—and how to retain those clients. Smart pricing strategies and creative coaching package ideas will increase entrepreneurs’ revenue potential. Sales and publicity tips will further help entrepreneurs build their business as a motivational, life or business coach, and in-depth explanations of expansion ideas are included to allow readers to go as far as their dreams will take them.

"This 'little black book' is a practical book which all coaches should read before they decide to enter the business world of coaching. It is an easy read that is packed with a number of useful tips and practical advice of how to both develop and implement your business." Yvonne Thackray How do I set up a coaching business? How do I find clients? How do I market myself successfully? If you are considering these questions, then this is the book for you. The coaching market is thriving but many coaches need practical help on how to develop and grow their businesses. Being a good coach is never enough. This book gives practical help based on many years of successful experience. Many coaches make the mistake of starting too broadly when the secret is to find a niche - but how do you do this? How do you find your natural clients? How do they find you? What should you charge? Should you have an office or can you work from home? Start-up costs are never as minimal as they might look, so how do you sustain yourself while you are building the business? It is essential to promote your fledgling business but which methods work and which are just a waste of time and money? You must have a web site but what should it contain to carry the right message about you and your coaching practice? Then there is the whole question of selling - a process many coaches dread but which has to be done because word of mouth on its own will never generate enough clients to earn a decent living. Finally, how big do you ultimately want your business to be? What are the plusses and minuses of growth? This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture. This book is the first step in running a successful coaching business.

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell

What would it mean for your coaching if you got right to the heart of the matter - every time? You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion's years of experience. -Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coach's Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: Includes brilliant tools for beginner-to-seasoned coaches Offers advanced techniques for developing powerful questions without any lists Provides principles of human behavior that help you quickly identify what's really going on Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler Shares a step-by-step, easy to follow, way to create a shift in perspective Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary - much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. Automatically improve your coaching by applying one rarely known principle. Never feel stuck around what question to ask. Feel more confident by quickly identifying what's really going on. Know exactly what to listen for in every conversation. Discover a simple "2 inquiry" approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, you'll be able to: avoid getting seduced by the story ask questions that get right to the heart of the matter have the client do all of the summary know how to create the shift and what to do afterwards recognize the client's underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching -- A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless.

The FT Guide to Business Coaching shows you everything you need to know about becoming a business coach, from how to find out if you’ve got what it takes, through the basic tools and models that really work. This book gives you a step-by-step guide to the tools, the market knowledge and the crucial new techniques from psychology you need to become an exceptional business coach. Clear, compelling and comprehensive, covering classic and fresh material from both business and psychology, this is the first book to cover both the critical elements of world-class business coaching. This book takes you through a tried and trusted process developed specifically for senior business leaders. It will help you: Know when to coach and when to lead. Build powerful listening skills. Get to grips with the most useful and up-to-the minute coaching tools and psychological techniques. Calculate if – and crucially, how - you can make a living as a business coach. Decide if, how and when to go for accreditation as a coach.

Have you ever wondered how to become a life coach but found yourself thinking:"What if I fail or am not good enough?""What kind of coaching can I do?""Where should I even start?"If so, you're in the right place. The authors of Make Money as a Life Coach get it. They know what it's like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they've both gone on to create successful coaching businesses. Now, they want to help you do the same. Because here's what nobody tells you...... becoming a life coach doesn't have to be difficult. All you need is a phone, an internet connection, and a deep desire to help people.Yes, there are a lot of steps you can take to become a life coach. But you don't have to do all (or many) of them. And you certainly don't need to do everything when you're first starting out.In this book, the authors cut through the noise and show you exactly how to:* Identify your ideal coaching niche - So that you feel confident in your offering and become the coach that you were designed to be.* Define your marketing strategy - To attract a constant stream of your ideal clients.* Confidently conduct a discovery call - So that you sign your first paying clients as quickly as possible.When you follow the steps in this book you'll not only start your business, you'll also sign your first paying client(s) in as little as 30 days.Imagine how your life will change when you're doing work that is meaningful and profitable. Work that you are uniquely designed to do.Reading this book (and taking action) will save you time, money and your sanity. You don't need to keep trying to figure this out on your own. If you're a stay-at-home mom looking to earn income doing rewarding work. Or if you simply want financial freedom and a more meaningful life. Make Money as a Life Coach shows you exactly how to become a life coach and attract your first paying client(s) as quickly as possible.So, what are you waiting for? Click the BUY NOW button at the top of this page and start creating your dream coaching business!

Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: * Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success * Most coaches blame themselves, and try to work on their MINDSET - But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there's never any time for you). * For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.

What are the essential skills needed to set up and run a successful coaching practice? Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals. Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image. Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.