Cognitive Choice Modeling

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

Responding to an explosion of new mathematical and computational models used in the fields of cognitive science, this book provides simple tutorials concerning the development and testing of such models. The authors focus on a few key models, with a primary goal of equipping readers with the fundamental principles, methods, and tools necessary for evaluating and testing any type of model encountered in the field of cognitive science.

This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.

A comprehensive introduction to the computational modeling of human cognition.

This book is a practical guide to building computational models of high-level cognitive processes and systems. High-level processes are those central cognitive processes involved in thinking, reasoning, planning, and so on. These processes appear to share representational and processing requirements, and it is for this reason that they are considered together in this text. The book is divided into three parts. Part I considers foundational and background issues. Part II provides a series of case studies spanning a range of cognitive domains. Part III reflects upon issues raised by the case studies. Teachers of cognitive modeling may use material from Part I to structure lectures and practical sessions, with chapters in Part II forming the basis of in-depth student projects. All models discussed in this book are developed within the COGENT environments. COGENT provides a graphical interface in which models may be sketched as "box and arrow" diagrams and is both a useful teaching tool and a productive research tool. As such, this book is designed to be of use to both students of cognitive modeling and active researchers. For students, the book provides essential background material plus an extensive set of example models, exercises and project material. Researchers of both symbolic and connectionist persuasions will find the book of interest for its approach to cognitive modeling, which emphasizes methodological issues. They will also find that the COGENT environment itself has much to offer.

An introduction to computational modeling for cognitive neuroscientists, covering both foundational work and recent developments. Cognitive neuroscientists need sophisticated conceptual tools to make sense of their field’s proliferation of novel theories, methods, and data. Computational modeling is such a tool, enabling researchers to turn theories into precise formulations. This book offers a mathematically gentle and theoretically unified introduction to modeling cognitive processes. Theoretical exercises of varying degrees of difficulty throughout help readers develop their modeling skills. After a general introduction to cognitive modeling and optimization, the book covers models of decision making; supervised learning algorithms, including Hebbian learning, delta rule, and backpropagation; the statistical model analysis methods of model parameter estimation and model evaluation; the three recent cognitive modeling approaches of reinforcement learning, unsupervised learning, and Bayesian models; and models of social interaction. All mathematical concepts are introduced gradually, with no background in advanced topics required. Hints and solutions for exercises and a glossary follow the main text. All code in the book is Python, with the Spyder editor in the Anaconda environment. A GitHub repository with Python files enables readers to access the computer code used and start programming themselves. The book is suitable as an introduction to modeling cognitive processes for students across a range of disciplines and as a reference for researchers interested in a broad overview.

Contains a selection of the best theoretical and applied papers from the inaugural International Choice Modelling Conference. The conference was organised by the Institute for Transport Studies at the University of Leeds and held in Harrogate, North Yorkshire on 30 March to 1 April 2009.