Cola Cowboys

This vivid account tells the story of the truckers who were driving from the UK to the Middle East in the early 1980s. The journey was rough, tough, exhausting, dirty, uncomfortable and dangerous. Journalist Franklyn Wood reports that 'in the course of the one trip we are following, seven Britons died in accidents.' Among the physical hazards were icy mountain hairpins, unmade roads and desert sandstorms. Human hazards included Kamikaze coach drivers, robbers, mind-numbingly slow border controls, rogue police and the temptations of the drivers' favourite watering holes. The route led from Europe, through Turkey, Iraq (during its war with Iran) and on to the wealth and culture shock of Saudi Arabia. The cargoes were often worth a million pounds. Delivering them and returning home for the next load - this was the Olympics of truck driving. "Cola Cowboys" was originally published in 1982 when it proved extremely popular. It has been out of print for many years and has been reprinted by popular demand.

The Vodka-Cola Cowboy describes life trucking in what is possibly the harshest environment, in the world - Russia. Between 1990 and 1995 British owner driver Mick Twemlow worked to transport goods to, from and within Russia and the wider Soviet Union. Living in Moscow with his future wife, Elena and their daughter, Margarita, who was born there, in 1992, Mick learned the language and fully immersed himself in Russian society, giving him an insider's view of this time of massive upheaval in the Soviet Union. The book vividly illustrates the conditions that British truck drivers encountered, such as the atrocious winter weather in a wild and unforgiving landscape, police harassment and the dangers that came with the dissolution of the USSR. Mick was the only British truck driver, in Moscow, throughout the whole of the anti-Gorbachev coup, of 1991 and so the book offers a unique perspective, of that historical event. The incidents described in the book range from the humorous, to the serious, to the potentially life threatening. This book will primarily be of interest to truck drivers, and those with an interest in road transport and the haulage industry, in general.Russia is still an unknown quantity, all around the globe, with regards to people's understanding of it and its people and so The Vodka-Cola Cowboy will also be of interest to anyone who has a fascination with the country, particularly during this tumultuous time in the region's socio-political history.

Erickson's articles and essays have been published in Texas Highways, Livestock Weekly, The Dallas Morning News, The Dallas Times Herald, and American Cowboy . This collection is arranged by Place; From Buffalo to Cattle; The Cowboy; Cowboy Tools; Ranch and Rodeo; Animals; and This and That. Many of the pieces are anecdotal, based on Erickson's experiences and observations on ranches. Others required some research and are more historical. Some are essays in which Erickson views contemporary life through the lens of cowboying. But all of them are vintage master storyteller John Erickson, told with humor and thoughtfulness.

This comprehensive, three-volume set focuses on the legal and business aspects of sports in the United States and abroad. The authors have presented the subject matter from a practical and pragmatic perspective, yet with analytical precision and attention to fine points of detail. International Sports Law and Business is composed of five parts. Part I deals with the law and business of sports in the United States, with the primary emphasis on the legal aspects of professional sports. Part II deals with the internationalization of sports from various perspectives, principally North American team sports. Part III explores the law and business of sports in 18 non-U.S. jurisdictions andndash; subject matter hardly covered in other sources, if at all. Part IV treats the legal and, to some extent, business aspects of broadcasting and sports, both in the United States and in selected foreign jurisdictions. Part V focuses upon sports marketing in its various forms in the United States, as well as its international perspectives. This easy-to-read work is unmatched in that it covers subjects not addressed or only tangentially addressed in other works, presents insiders perspectives on the subject matter, and focuses extensively on international aspects of sports law and business in connection with many different subjects. Among its exhibits, International Sports Law and Business includes a World League of American Football Standard Player Contract form, a sample World League of American Football Acquisition and Operation Agreement, Statute of Court of Arbitration for Sport and Regulations. It also includes a comprehensive index. Its unique coverage and practical features make International Sports Law and Business a critical reference for agents, attorneys, and other practitioners involved in international sports law or handling a trust where one or more of the assets is sports-related, or considering expanding an existing practice area. Those involved in the study of sports law will also appreciate this high quality work.

Don Perkins led a life as one of the most honored athletes in the history of the University of New Mexico and the Dallas Cowboys. But Perkins’s life was far more complex and, at times, controversial. He experienced the traumas of racial discrimination, death, divorce, football-related injuries, and a never-ending search for his own identity. In his search, Perkins ventured into sportscasting, public speaking, community relations, big-rig trucking, government work, and even amateur theater, where he portrayed Frederick Douglass and other famous Black leaders. Through it all, he remained a kind, unassuming, charismatic man, universally admired by family members, friends, and millions of fans. Don Perkins: A Champion’s Life is the final tribute he so richly deserves.

Papers from a conference held at the Glenbow Museum in Sept. 1997.

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry." --From the Foreword by William C. France, President, NASCAR "From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board." --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport." --Dale Earnhardt, 7-time NASCAR Winston Cup champion "An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football." --Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc. "Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!" --Dale Jarrett, Winston Cup driver