Colour The Professional S Guide Understanding Appreciating And Mastering Colour In Art And Design

Colour is one of the most complex elements of design and it is also what people respond to first on an emotional level, whether they are surveying a restaurant interior or browsing an online catalogue. An in-depth understanding of colour is one of the most important and useful assets available to a visual professional. Working successfully with colour in a global community involves understanding colour theory and psychology, as well as geographical and historical reference. This information is covered thoroughly, with clear and precise explanations and examples. Colour: The Professional's Guide is comprehensive, offering informative techniques, examples, inspiration and, above all, exemplary solutions to fit the designer's every need, whatever their discipline. Beautifully illustrated with over 300 colour images, this guide removes the grey areas from the full colour world of contemporary design, providing designers from all disciplines with everything they need to become true, confident colourists.

This book offers informative techniques, examples, inspiration and exemplary solutions to fit the designer’s every need, whatever their discipline. It removes the grey areas from the full colour world of contemporary design, and provides designers from all disciplines with everything the need to become confident colourists.

One of the most complex elements of design, color is also what people respond to first on an emotional level, so an understanding of how it works, and how to make it work for you, is one of the most valuable assets available to a visual professional. The Ultimate Guide to Color is comprehensive color manual for the age of the retina display, beautifully illustrated with over 300 color images and offers informative techniques, examples, inspiration, and exemplary solutions to fit the designer's every need, whatever their discipline.

This book offers an extensive, interdisciplinary overview of dynamic textiles. Specifically, it discusses new findings and design concepts concerning the integration of smart materials into textile substrates and their corresponding dynamic behavior. Introducing the topic of dynamic color in textiles, it presents experimental procedures to achieve color change and dynamic light transmittance in thermochromic textiles, and examines their thermoresponsive behavior and respective electrical activation. Moreover, it also addresses the topic of dynamic form and reports on the authors’ original findings using shape-memory alloys and geometric morphologies based on origami techniques. Covering innovative smart textiles and important considerations in terms of design variables when developing textiles with dynamic qualities, and providing extensive, practice-oriented insights into the interaction of textiles with light, it is primarily intended for academics, researchers and practitioners developing smart, dynamic and interactive textiles. The sections describing in detail the experimental work aimed at the integration of smart materials in textile substrates also appeal to professionals in the textile industry.

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

Move beyond the color wheel and pick your colors with passion! More than any other single tool at your artistic disposal, color has the potential to command the eye, quicken the pulse and elicit a response from your viewer. Mastering Color takes you beyond the color wheel, teaching you to paint with passion, follow your intuition and color "outside the lines." In this engaging and unique color workshop, Vicki offers insight for artists of every level and explains the basics of selecting a palette to designing with color. You will learn about mother colors, transition colors, the corner theory and additional color concepts that other books don't touch on.

Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

Taking a practical approach to color, Color: A workshop for artists and designers is an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between color theory and practice to inspire confidence and understanding in anyone who works with color. Generously illustrated—including all-new, contemporary examples—this book provides a unique set of tools that make the complex theory of color accessible and practical.