Commercial Floriculture And Related Products

This publication lists marketing research publications and articles concerning commercial floriculture and ornamental horticulture published during 1965-71. References are listed alphabetically by author under two major headings: Commercial Floriculture and Ornamental Horticulture.

Introduction to Floriculture provides an introduction to commercial floriculture, containing information on major and minor greenhouse and field crops, and includes potted plants and cut flowers. The book is organized into two parts. Part I on cut flowers discusses the history and propagation of chrysanthemums, carnations, roses, snapdragons, orchids, gladiolus, and minor cut crops. Part II on potted plants includes bulbous plants, azaleas, pot mums, African violets, poinsettias, and Easter lilies. This book was written for students who have been exposed to a sufficient number of biology courses to acquaint them with many of the terms and plant processes discussed in the text. It would be beneficial if they have also taken a course in greenhouse management or are taking one concurrently with their floriculture course. The book can be used by commercial growers who constantly seek more information to enable them to realize maximum gain from the investments of labor, time, and capitol they have placed in this challenging field.