Commercial Photographer S Master Lighting Guide

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

Light, vibrant and malleable, is the greatest tool at the disposal of portrait photographers. In this acclaimed book—with over 50,000 copies in print—Christopher Grey walks you through studio portrait lighting from start to finish. Dozens of image sequences and before/after pairings show you precisely how each change of light position and modifier affects the look of the lighting on the subject. From classic portrait lighting patterns to unexpected but powerful looks, Grey teaches you everything you need to know to control light effectively. Armed with these powerful skills, you’ll be able to create portraits that are more flattering, more marketable, and more creative.

This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of products, interiors and models. Morrissey starts with a discussion on the types and characteristics of light photographers are likely to encounter on the job. Readers will also learn how to select and use cameras, electric flash units and modifiers to sculpt the light to suit their creative vision.

Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Master the demanding lighting needs for weddings of any variety with this comprehensive guide from an industry expert. All the basics are covered, including how to choose and use the right equipment, how to control light and shadow while outdoors, how to utilize ambient room light and natural light, and how to ensure the best color balance for each image. Technical tips from 40 top wedding photographers cover such specifics as producing window-light images and using such tools as scrims, umbrellas, and gobos. With the right lighting know-how, a photographer can capture with ease the candid looks and pure emotions of the wedding party.

As every photographer quickly learns, there’s more to studio lighting than simply learning the equipment. InBasic Studio Lighting, an expert photographer and renowned photography teacher provides nuts-and-bolts guidance for mastering the complexities of one of the most important aspects of making a photograph: proper lighting. Readers will discover surefire tactics for using equipment properly and innovative ways of utilizing color and light to create fabulous effects, as well as getting hands-on practice with exposures, accent lighting, backgrounds, set-ups, and dozens of other studio techniques. Plus, dozens of outstanding color photographs illustrate each technique step by step. Perfect for aspiring photographers and students as well as veterans,Basic Studio Lightingprovides all the theory and practical techniques needed to create professional photos that make an impact. • Hundreds of proven tips and techniques from an expert in the field • A hot topic for every photographer • Over 150 outstanding photos with step-by-step instructions make mastering these techniques easy

Brian & Janet Stoppee have incorporated their decades of daily, hands-on expertise at image-making plus their leading seminars and one-on-one training into the most comprehensive guide to photographic lighting available! It's impossible to be successful in photography without a mastery of light. It's the basis of all things photographic. The Stoppees welcome the reader into their professional world with a conversational tone that makes you feel as if you are a member of their team in pre-production planning, out on a shoot, or back at their studio, in post-production. They've packed the book with full color, vibrant images and lighting diagrams that make the technology easy to quickly understand. This compendium of professional know-how shows you how to both manipulate nature's light and create natural-looking illumination with artificial light sources. Whether you're a professional photographer, you use photography in your profession, or you just want your images to look more professional, this book is your resource to creating far superior digital images. You'll gain a greater understanding of: .Light's Properties .Digital Exposure .Optics .Metering .Color .Pre-Production .Adobe Camera Raw .Scanning .Light Modifying Tools .Support Systems .Daylight Fluorescent .HMI .Wireless Battery Flash .Digital Studio Flash .Digital Tablets .Painter .Professional Printing ...and much more, just like the world's top image-makers. The Stoppees' darkroom is all digital, so without this guide to photography and light, you'll be left in the dark ages!

In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!