Communication Convergence In Contemporary China

"As the United States and China increasingly come together, and while convergence is bringing together communication technologies, people, and platforms in new ways, it also raises key questions in terms of information flows, control, and regulation-and hence the future of US-Chinese relations. The case studies that comprise this book document the ongoing changes, challenges, and transformations within these processes, offering readers informative snapshots of how US-Chinese relations are changing on the ground, in the lived realities of daily communication habits"--

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or the power to regulate. Political Communication in China examines the two factors which have contributed to the rapid development of media infrastructure in China: technology and commercialization. Economic development led to technological advancement, which in turn brought about the rapid modernization of all forms of communication, from ‘old’ media such as television to the Internet, cell phones, and satellite communications. This volume examines how these recent developments have affected the relationship between the CCP and the mass media as well as the implications of this evolving relationship for understanding Chinese citizens’ media use, political attitudes, and behaviour. The chapters in this book represent a diverse range of research methods, from surveys, content analysis, and field interviews to the manipulation of aggregate statistical data. The result is a lively debate which creates many opportunities for future research into the fundamental question of convergence between political and media regimes. This book was originally published as a special issue of the journal Political Communication.

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Using the analogy of an orchestra, the book looks at the ways in which the Party-state conducts communications in China. Rather than treating China’s communications system as purely one of centralised top-down control, this book proffers that it is the combination of the government through its state policies, the propaganda bureau’s campaigns, commercial consumer culture, digital and traditional media platforms, celebrities, entertainers and journalists, educators, community interest groups, and family and friends, who all contribute to the evolution of how ideas are perpetuated, enforced, and legitimised in China. Covering themes such as censorship, surveillance, national narratives onscreen and in everyday life, political agency, creative work, news production, and gender politics, this book gives an insight into the complex web of conditions, objectives, and challenges that the Chinese leadership and commercial interests face when orchestrating their visions for the nation’s future. As such, this volume will be of great interest to students and scholars of media and communication studies, Chinese politics, and Chinese Studies.

This book coins the term “Networked Public” to describe the active social actors in new media ecology. The author argues that, in today’s network society, Networked Public Communication is different than, yet has similarities with, mass communication and interpersonal communication. As such it is the emergent paradigm for research. The book reviews the historical, technological and social context for the rising of Networked Public, analyzes its constituents and characteristics, and discusses the categories and features of social media in China. By analyzing abundant cases from recent years, the book provides answers to the key questions at micro, meso and macro-levels, including how information flows under regulation in the process of Networked Public Communication; what its features and models are; what collective action strategies and“resistance culture”have been developed as a result of Internet regulate; the nature of power games among Networked Public, mass media, political forces and capital, and the links with the development of Chinese civil society.

This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China''s media industry OCo one of the primary battlegrounds where ideological, social and economic struggles are fought OCo against the backdrop of the growing tensions between economic growth, globalisation, and political control in China.

In a speech opening the nineteenth Chinese Communist Party Congress meeting in October 2017, President Xi Jinping spoke of a “New Era” characterized by new types of communication convergence between the government, Party, and state media. His speech signaled that the role of the media is now more important than ever in cultivating the Party’s image at home and disseminating it abroad. Indeed, communication technologies, people, and platforms are converging in new ways around the world, not just in China. This process raises important questions about information flows, control, and regulation that directly affect the future of US–China relations. Just a year before Xi proclaimed the New Era, scholars had convened in Beijing at a conference cohosted by the Communication University of China and the US-based National Communication Association to address these questions. How do China and the United States envision each other, and how do our interlinked imaginaries create both opportunities for and obstacles to greater understanding and strengthened relations? Would the convergence of new media technologies, Party control, and emerging notions of netizenship in China lead to a new age of opening and reform, greater Party domination, or perhaps some new and intriguing combination of repression and freedom? Communication Convergence in Contemporary China presents international perspectives on US–China relations in this New Era with case studies that offer readers informative snapshots of how these relations are changing on the ground, in the lived realities of our daily communication habits.