Communication Skills For Conservation Professionals

Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that— it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’ s citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’ s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

Successful natural resource management is much more than good science; it requires working with landowners, meeting deadlines, securing funding, supervising staff, and cooperating with politicians. The ability to work effectively with people is as important for the conservation professional as it is for the police officer, the school teacher, or the lawyer. Yet skills for managing human interactions are rarely taught in academic science programs, leaving many conservation professionals woefully unprepared for the daily realities of their jobs. Written in an entertaining, easy-to-read style, The Conservation Professional’s Guide to Working with People fills a gap in conservation education by offering a practical, how-to guide for working effectively with colleagues, funders, supervisors, and the public. The book explores how natural resource professionals can develop skills and increase their effectiveness using strategies and techniques grounded in social psychology, negotiation, influence, conflict resolution, time management, and a wide range of other fields. Examples from history and current events, as well as real-life scenarios that resource professionals are likely to face, provide context and demonstrate how to apply the skills described. The Conservation Professional’s Guide to Working with People should be on the bookshelf of any environmental professional who wants to be more effective while at the same time reducing job-related stress and improving overall quality of life. Those who are already good at working with people will learn new tips, while those who are petrified by the thought of conducting public meetings, requesting funding, or working with constituents will find helpful, commonsense advice about how to get started and gain confidence.

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.

Interpretive Solutions will help you harness the power of interpretive communications to improve critical resource protection issues and situations. Matching the right communications approach with the audience most in need of being reached can play a pivotal role in whether a situation stabilizes, improves, or worsens. Appropriate communications can make a positive difference in the role people play in helping to achieve desired resource protection outcomes and results.Interpretive Solutions is a joint effort between the National Park Service, Natural Resource Stewardship and Science Office of Education and Outreach, and National Association for Interpretation.

Textile Conservation: Advances in Practice demonstrates the development in the role and practice of the textile conservator and captures the current diversity of textile conservators’ work. The book focuses on four major factors which have influenced development in textile conservation practice since the 1980s: the changing context, an evolution in the way conservators think about objects, the greater involvement of stakeholders, and technical developments. These are all integral to effective conservation decision-making. • Includes case studies from the UK, USA and mainland Europe and Asia • Assesses the conservation of objects in some of the world’s major cultural institutions • Highly illustrated in full colour to show the effect of conservation in practice Textile Conservation is a reference manual for textile conservators, textile conservation students and museum and heritage professionals.

For most, “conservation” conjures the notion of minimizing human presence on wildlands to avoid harmful impacts. But too often, this defensive approach has pitted local communities against conservationists, wasting opportunities for collaboration and setting the stage for ongoing conflict. One conservation approach turns that paradigm on its head, and instead connects conservation with the well-being of human communities, setting both up for success. Called “Full Nature,” this approach—pioneered by conservationist Ignacio Jiménez—seeks to promote fully functional natural landscapes that are tied to the basic needs of the communities in their midst. They become a self-sustaining cycle, where nature and people are integrated ecologically, socially, and politically. Effective Conservation is based on Jiménez’s experience managing conservation projects on three continents over thirty years. Jiménez offers a pragmatic approach to conservation that puts the focus on working with people—neighbors, governments, politicians, businesses, media—to ensure they have a long-term stake in protecting and restoring parks and wildlife. Jiménez guides readers through the practical considerations of designing, analyzing, and managing effective conservation programs. Chapters explore intelligence gathering, communication, planning, conflict management, and evaluation techniques, and include numerous text boxes showcasing examples of successful conservation projects from all continents. A companion website (islandpress.org/effective-conservation) includes additional case studies, expanded texts, and links to additional resources. This highly readable manual, newly translated into English after successful Spanish and Portuguese editions, provides a groundbreaking and time-proven formula for successful conservation projects around the world that bring together parks, people, and nature.