Consistency And Cognition

This volume provides an overview of recent research on the nature, causes, and consequences of cognitive consistency. In 21 chapters, leading scholars address the pivotal role of consistency principles at various levels of social information processing, ranging from micro-level to macro-level processes. The book's scope encompasses mental representation, processing fluency and motivational fit, implicit social cognition, thinking and reasoning, decision making and choice, and interpersonal processes. Key findings, emerging themes, and current directions in the field are explored, and important questions for future research identified.

Social psychology remains unbalanced as long as we study human behaviour exclusively ‘from the outside’, leaving out of account people’s own reasons for acting as they do. Originally published in 1982, the result of the author’s emphasis on the cognitive dimension is a much more complete and well-rounded textbook of social psychology than had previously been available. Beginning with an exploration of the various models that have been suggested to explain the whole range of social behaviour, the book goes on to argue that consistency – comparability, similarity, congruity – is the principle by which social behaviour can best be explained. It goes into the cognitive processes that determine social attitudes, ascription of certain characteristics to individuals, and the attraction we feel to some people but not others. It also shows how these processes can be extended and affected by group membership. Consistency is important, the author believes, because it allows the maximum prediction of others’ behaviour and guidance of our own. These functions are demonstrated by observing failures of consistency, such as occur in humour and in negative self-esteem, and the author examines these inconsistencies in a final chapter.

First published in 1983. Theories of causal attribution fall into two areas- those that are concerned with the basic psychological processes underlying causal attribution and those that deal with the motivational, affective, and behavioral consequences of causal assignation. The authors of this study explore the first theory theory based on one major assumption. Causal attribution is a manifestation of the tendency for consciousness, as a system, to organize cognitive content, that is, cognitions, into the simplest structures possible.

This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.