Constructing Digital Cultures

Announcing presidential decisions, debating social issues, disputing the latest developments in television shows, and sharing funny memes—Twitter has become a space where ordinary citizens and world-leaders alike share their thoughts and ideas. As a result, some argue Twitter has leveled the playing field, while others reject this view as too optimistic. This has led to an ongoing debate about the platform’s democratizing potential and whether activity on Twitter engenders change or merely magnifies existing voices. Constructing Digital Cultures explores these issues and more through an in-depth examination of how Twitter users collaborate to create cultural understandings. Looking closely at how user-generated narratives renegotiate dominant ideas about gender and race, it provides insight into the nature of digital culture produced on Twitter and the platform’s potential as a virtual public sphere. This volume investigates arenas of discussion often seen on Twitter—from entertainment and popular culture to politics, social justice issues, and advertising—and looks into how members of ethnic minority groups use and relate to the platform. Through an in-depth examination of individual expressions, the different kinds of dialogue that characterize the platform, and various ways in which people connect, Constructing Digital Cultures provides a critical, empirically based consideration of Twitter’s potential as an inclusive, egalitarian public sphere for the modern age.

Many people in the West or global North now live in a culture of 24/7 instant messaging, iPods and MP3s, streamed content, blogs, ubiquitous digital images and Facebook. But they are also surrounded by even more paper, books, telephone calls and material objects of one kind or another. The juxtaposition and proliferation of older and newer technologies is striking. Making Digital Cultures brings together recent theorizing of the 'digital age' with empirical studies of how institutions embrace these technologies in relation to older established technological objects, processes and practices. It asks how relations between 'analogue' and 'digital' are conceptualized and configured both in theory and inside the public library, the business organization and the archive. With its direct engagement with new media theory, science and technology studies, and cultural sociology, this volume will be of interest to scholars and students in the areas of media and communication and science and technology studies.

Many people in the West or global North now live in a culture of 24/7 instant messaging, iPods and MP3s, streamed content, blogs, ubiquitous digital images and Facebook. But they are also surrounded by even more paper, books, telephone calls and material objects of one kind or another. The juxtaposition and proliferation of older and newer technologies is striking. Making Digital Cultures brings together recent theorizing of the 'digital age' with empirical studies of how institutions embrace these technologies in relation to older established technological objects, processes and practices. It asks how relations between 'analogue' and 'digital' are conceptualized and configured both in theory and inside the public library, the business organization and the archive. With its direct engagement with new media theory, science and technology studies, and cultural sociology, this volume will be of interest to scholars and students in the areas of media and communication and science and technology studies.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture. Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues. As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm.

The rapid development of digital technologies continues to have far reaching effects on our daily lives. This book explains how digital media—in providing the material and infrastructure for a host of practices and interactions—affect identities, bodies, social relations, artistic practices, and the environment. Theorizing Digital Cultures: Shows students the importance of theory for understanding digital cultures and presents key theories in an easy-to-understand way Considers the key topics of cybernetics, online identities, aesthetics and ecologies Explores the power relations between individuals and groups that are produced by digital technologies Enhances understanding through applied examples, including YouTube personalities, Facebook’s ‘like’ button and holographic performers Clearly structured and written in an accessible style, this is the book students need to get to grips with the key theoretical approaches in the field. It is essential reading for students and researchers of digital culture and digital society throughout the social sciences.