Constructions Of Media Authorship

The author is dead, long live the author! This paradox has shaped discussions on authorship since at least the 1960s, when the dominant notion of the individual author-genius was first critically questioned. The ongoing discussion has mainly focused on literature and the arts, but has ignored nearly any artistic practice beyond these two fields. “Constructions of Media Authorship” aims to fill this gap: the volume’s interdisciplinary contributions reflect historical and current artistic practices within various media and attempt to grasp them from different perspectives. The first part sheds a new light on different artistic and design practices and questions the still dominant view on the individual identifiable author. The second part discusses creative practices in literature, emphasizing the interrelation of aesthetic discourses and media practices. The third part investigates authoring in audiovisual media, especially film and TV, while the final part turns to electronic and digital media and their collective creativity and hybrid mediality. The volume is also an attempt to develop new methodological approaches, focusing on the interplay between various human and non-human actors in different media constellations.

What is an author? What is a text? At a time when the definition of "text" is expanding and the technology whereby texts are produced and disseminated is changing at an explosive rate, the ways "authorship" is defined and rights conferred upon authors must also be reconsidered. This volume argues that contemporary copyright law, rooted as it is in a nineteenth-century Romantic understanding of the author as a solitary creative genius, may be inapposite to the realities of cultural production. Drawing together distinguished scholars from literature, law, and the social sciences, the volume explores the social and cultural construction of authorship as a step toward redefining notions of authorship and copyright for today's world. These essays, illustrating cultural studies in action, are aggressively interdisciplinary and wide-ranging in topic and approach. Questions of collective and collaborative authorship in both contemporary and early modern contexts are addressed. Other topics include moral theory and authorship; copyright and the balance between competing interests of authors and the public; problems of international copyright; musical sampling and its impact on "fair use" doctrine; cinematic authorship; quotation and libel; alternative views of authorship as exemplified by nineteenth-century women's clubs and by the Renaissance commonplace book; authorship in relation to broadcast media and to the teaching of writing; and the material dimension of authorship as demonstrated by Milton's publishing contract. Contributors. Rosemary J. Coombe, Margreta de Grazia, Marvin D'Lugo, John Feather, N. N. Feltes, Ann Ruggles Gere, Peter Jaszi, Gerhard Joseph, Peter Lindenbaum, Andrea A. Lunsford and Lisa Ede, Jeffrey A. Masten, Thomas Pfau, Monroe E. Price and Malla Pollack, Mark Rose, Marlon B. Ross, David Sanjek, Thomas Streeter, Jim Swan, Max W. Thomas, Martha Woodmansee, Alfred C. Yen

A Companion to Media Authorship “Gray and Johnson have brought together a stellar group of authors whose works deftly explicate the complexities of negotiating ‘authorship’ across a range of cultural production sites. This definitive collection is an important and long-overdue contribution to contemporary media studies.” Serra Tinic, author of On Location: Canada’s Television Industry in a Global Market “Wide-ranging and global, historical and contemporary, brimming with insights enlarging our understanding of media production and reception, this book is an important contribution to the study of authorship.” Michael Z. Newman, author of Indie: An American Film Culture While the idea of authorship has transcended the literary to play a meaningful role in the cultures of film, television, games, comics, and other emerging digital forms, our understanding of it is still too often limited to assumptions about solitary geniuses and individual creative expression. A Companion to Media Authorship is a ground-breaking collection that reframes media authorship as a question of culture in which authorship is as much a construction tied to authority and power as it is a constructive and creative force of its own. Gathering together the insights of leading media scholars and practitioners, 28 original chapters map the field of authorship in a cutting-edge, multi-perspective, and truly authoritative manner. The contributors develop new and innovative ways of thinking about the practices, attributions, and meanings of authorship. They situate and examine authorship within collaborative models of industrial production, socially networked media platforms, globally diverse traditions of creativity, complex consumption practices, and a host of institutional and social contexts. Together, the essays provide the definitive study on the subject by demonstrating that authorship is a field in which media culture can be transformed, revitalized, and reimagined.

Contemporary media authorship is frequently collaborative, participatory, non-site specific, or quite simply goes unrecognized. In this volume, media and film scholars explore the theoretical debates around authorship, intention, and identity within the rapidly transforming and globalized culture industry of new media. Defining media broadly, across a range of creative artifacts and production cultures-from visual arts to videogames, from textiles to television-contributors consider authoring practices of artists, designers, do-it-yourselfers, media professionals, scholars, and others. Specifically, they ask: What constitutes "media" and "authorship" in a technologically converged, globally conglomerated, multiplatform environment for the production and distribution of content? What can we learn from cinematic and literary models of authorship-and critiques of those models-with regard to authorship not only in television and recorded music, but also interactive media such as videogames and the Internet? How do we conceive of authorship through practices in which users generate content collaboratively or via appropriation? What institutional prerogatives and legal debates around intellectual property rights, fair use, and copyright bear on concepts of authorship in "new media"? By addressing these issues, Media Authorship demonstrates that the concept of authorship as formulated in literary and film studies is reinvigorated, contested, remade-even, reauthored-by new practices in the digital media environment.

A challenging new reading of Grass's literary work and political writings that examines how the author has reacted to sustained public interest in his person from the mid-1960s onwards. Braun draws together an eclectic body of literary writing and suggests that questions of authorship lie at the heart of Grass's work.

This collection of important new research in 19th-century media history represents some salient, recent developments in the field. Taking as its theme, the ways the media serves to define identities - national, ethnic, professional, gender, and textual, the volume addresses serials in the UK, the US, and Australia. High culture rubs shoulders with the popular press, text with image, feminist periodicals and masculine, gay, and domestic serials. Theory and history combine in research by scholars of international repute.

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly “straight,” white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media’s preferred populations are actively ignored or misrepresented. In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry’s hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.