Consumer Attitude Towards Recycled Fashion Garments Which Factors Make Recycled Fashion More Appealing To Consumers

Master's Thesis from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Frankfurt School of Finance & Management, language: English, abstract: In the present master’s thesis, two experiments, a survey and A/B-testing, examined consumer behavior and attitude in the context of recycled fashion in order to accept or reject five different hypotheses. One of the objectives of the survey conducted for this master's thesis was to investigate whether consumers prefer certain recycled materials over others. The materials studied were recycled cotton, recycled plastic and recycled pineapple leaves. With the help of several statistical tests in RStudio, it was found that recycled cotton is the most popular recycled material in comparison. In addition, the aim was to investigate whether consumers also prefer certain garments over others when buying recycled fashion and whether the proximity of the garment to the skin has a particular influence here. Here, too, an analysis in RStudio revealed that it is not necessarily the proximity of the skin but rather the level of intimacy that is decisive. Finally, the survey was intended to investigate whether and to what extent consumers feel disgust towards recycled fashion and how consumer disgust can be avoided. Practical and theoretical management implications, especially for fashion companies, were being discussed in order to provide companies with a way to implement recycled fashion most effectively focusing on the right choice of materials, fashion type and communication.

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

The post-millennium world has been experiencing several recognisable historical milestones with regard to arts, culture and heritage. One of these has been the resuscitation and revival of creative elements of the arts, culture and heritage of previously marginalised or disadvantaged communities around the world. Until recently, there had been scant regard and skewed allocation of resources for these, but lately attempts have been made to promote and sustain them in order to enable the socio-economic aspirations of a multicultural society. The contributions brought together here are the product of papers that were presented during a conference on “Strategic Repositioning of Arts, Culture and Heritage in the 21st Century”. They cover a broad spectrum of subjects such as indigeneity, music, song and identity, politics, national reconciliation, education, product development, and national development.

This is an open access book. THE SUBJECT MATTER OF THE CONFERENCE INCLUDES THE FOLLOWING AND RELATED ISSUES:Agriculture and forestry for the environment and sustainable developmentHealth for the environment and sustainable developmentEngineering science for environment and sustainable developmentEducation for the environment and sustainable developmentGreen economy, entrepreneurship and good governance for sustainable development

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

This report is the primary outcome from Part I of the project “Towards a Nordic textile strategy - Collection, sorting, reuse and recycling of textiles” initiated by the Nordic Waste Group (NAG). The report for Part 2 will be published in December 2014. This report summarizes the work carried out in 2013. The three subreports will be the basis for the work to be performed in 2014. The reports for 2013 are: • International market survey of textile flows in the Nordic region and the market for collection, sorting, preparing for reuse, reselling and waste management of textiles. • Collection and sorting systems A total of 19 collection systems are compared for collection flows, contamination levels, cost, suitability of collected textile and availability for the consumer. Four sorting systems are described. • Technology review of sorting and recycling of textiles that describes available and future technology. The report is part of the Nordic Prime Ministers’ overall green growth initiative: “The Nordic Region – leading in green growth.” Read more in the web magazine “Green Growth the Nordic Way” at www.norden.org/greengrowth.

D_Tex is proposed as a hub around which it is possible to look at textiles in their different forms, in order to better understand, study, adapt and project them for the future. It is intended to build a flow of ideas and concepts so that participants can arrive at new ideas and concepts and work them in their own way, adapting them to their objectives and research. D_Tex is intended as a space for sharing and building knowledge around textile material in order to propose new understandings and explorations. Present in all areas of knowledge, the textile material bets on renewed social readings and its evolutions to constantly reinvent itself and enable innovative cultural and aesthetic dimensions and unexpected applications to solve questions and promote new knowledge. D_Tex proposes to promote discussion and knowledge in the different areas where textiles, with all their characteristics, can ensure an important contribution, combining material and immaterial knowledge, innovative and traditional techniques, technological and innovative materials and methods, but also new organization and service models, different concepts and views on teaching. With the renewed idea of the intrinsic interdisciplinarity of design and sharing with different areas that support each other, the research and practice of textiles was proposed by the D_TEX Textile Design Conference 2019, held June 19-21, 2019 at the Lisbon School of Architecture of the University of Lisbon, Portugal under the theme "In Touch" where, as broadly understood as possible, different areas of textiles were regarded as needing to keep in touch with each other and end users in order to promote and share the best they can offer for the welfare of their users and consumers.