Consumer Choice In Historical Archaeology

Historical archaeology has made great strides during the last two decades. Early archaeological reports were dominated by descriptions of features and artifacts, while research on artifacts was concentrated on studies of topology, technology, and chronology. Site reports from the 1960s and 1970s commonly expressed faith in the potential artifacts had for aiding in the identifying socioeconomic status differences and for understanding the relationships be tween the social classes in terms of their material culture. An emphasis was placed on the presence or absence of porcelain or teaware as an indication of social status. These were typical features in site reports written just a few years ago. During this same period, advances were being made in the study of food bone as archaeologists moved away from bone counts to minimal animal counts and then on to the costs of various cuts of meat. Within the last five years our ability to address questions of the rela tionship between material culture and socioeconomic status has greatly ex panded. The essays in this volume present efforts toward measuring expendi ture and consumption patterns represented by commonly recovered artifacts and food bone. These patterns of consumption are examined in conjunction with evidence from documentary sources that provide information on occupa tions, wealth levels, and ethnic affiliations of those that did the consuming. One of the refreshing aspects of these papers is that the authors are not afraid of documents, and their use of them is not limited to a role of confirmation.

James G. Gibb offers a unique study of 17th century English North American attitudes toward the acquisition and use of wealth. He analyzes domestic sites excavated in Maryland and Virginia to interpret patterns in the construction of household identities and places these patterns within the social and cultural context of the region. His work includes a new critical approach that underscores the role of conscious individual action in history and the importance of material culture in the construction of identities.

This book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an analysis of domestic archaeological assemblages from two inner-city working class neighborhood sites that were largely populated by recently arrived immigrants.The book also uses primary, historical documents to assess the place of these cities within global trade networks and explores the types of goods arriving into each city. By comparing the assemblages and archival data it is possible to explore the role of choice, ethnicity, and class on consumer behavior. This approach is significant as it provides an archaeological assessment of consumer behavior which crosses socio-political divides, comparing a site within a British colony to a site in a former Spanish colony in South America. As two geographically, politically and ethnically distinct cities it was expected that archaeological and archival data would reveal substantial variation. In reality, differences, although noted, were small. Broad similarities point to the far-reaching impact of colonialism and consumerism and widespread interconnectedness during the nineteenth century. This book demonstrates the wealth of information that can be gained from international comparisons that include sites outside the British Empire.

Material Worlds examines consumption from an archaeological perspective, broadly exploring the intersection of social relations and objects through the processes of production, distribution, use, reuse, and discard. Interrogating individual objects as well as considering the contexts in which acts of consumption take place, a range of case studies present the intertwined issues of power, inequality, identity, and community as mediated through choice, access, and use of the diversity of mass-produced goods. Key themes of this innovative volume include the relationship between colonial, political and economic structures and the practices of consumption, the use of consumer goods in the construction and negotiation of identity, and the dialectic between strategies of consumption and individual or community choices. Situating studies of consumerism within the field of historical archaeology, this exciting collection reflects on the interrelationship between the material and ideological aspects of culture. With a focus on North America from the seventeenth through the early twentieth centuries, Material Worlds is an important examination of consumption which will appeal to scholars with interests in colonialism, gender and race, as well as those engaged with the material culture of the emergent modern world.

Historical Archaeology demonstrates the potential of adopting a flexible, encompassing definition of historical archaeology which involves the study of all societies with documentary evidence. It encourages research that goes beyond the boundaries between prehistory and history. Ranging in subject matter from Roman Britain and Classical Greece, to colonial Africa, Brazil and the United States, the contributors present a much broader range of perspectives than is currently the trend.

"Mullins has provided us a much-needed overview of the many ways that historical archaeologists in America have engaged the subject of consumption. He engages in a thoughtful conversation with a wide range of scholars--at once demonstrating historical archaeology's value to those outside of historical archaeology while also making connections, raising questions, and offering caveats for historical archaeologists to consider in future studies of the subject."--Hadley Kruczek-Aaron, coauthor of Investigations at a Nineteenth-Century Shaker Outfamily Farm in Ashburnham, Massachusetts Americans have long identified themselves with material goods. In this study, Paul Mullins sifts through this continent's historical archaeological record to trace the evolution of North American consumer culture. He explores the social and economic dynamics that have shaped American capitalism from the rise of mass production techniques of the eighteenth century to the unparalleled dominance of twentieth-century mass consumer culture. The last half-millennium has witnessed profound change in the face of a worldwide consumer revolution that has transformed labor relations, marketing, and household materialism. This pathbreaking research into consumption examines the concrete evidence of the transformation in individual households, across lines of difference, and over time. Mullins builds a case for how interdisciplinary scholarship and archaeology together provide a foundation for a rigorous, sophisticated, and challenging vision of consumption. Given that the material culture so often encountered by historical archaeologists speaks to the consumption patterns of past peoples, it is an essential and overdue addition to the historical archaeologist's canon. Paul R. Mullins, professor of anthropology at Indiana University-Purdue University Indianapolis, is the author of Race and Affluence: An Archaeology of African America and Consumer Culture and Glazed America: A History of the Doughnut.

A-Z organised Entries are written by an international team of 127 experts in the field Includes 29 b+w illustrations including 23 half-tones Contains cross references, suggestions for further reading and a comprehensive index

An archaeological analysis of the centrality of race and racism in American culture. Using a broad range of material, historical, and ethnographic resources from Annapolis, Maryland, during the period 1850 to 1930, the author probes distinctive African-American consumption patterns and examines how those patterns resisted the racist assumptions of the dominant culture while also attempting to demonstrate African-Americans' suitability to full citizenship privileges.