Consumer Information

This volume considers the impact of technological innovation on the foundations of consumer advocacy, contracting behaviour, control over intellectual capital and information privacy. A unique and timely perspective on these issues is presented by internationally renowned experts who provide novel approaches to the question of what consumer protection might consist of in the context of technological innovation.

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Describes several trends promoting more active consumer participation in health decisions & how consumer info. facilitates that role. Major issues in developing consumer info. are presented, stressing how orientation to consumer needs & use of social marketing techniques can yield improvement. Discusses different aspects of info. for choice of health plan, ranging form consumer perspectives on their info. needs & their comprehension of quality indicators, to methods used for providing such info., such as direct counseling & comparative health plan performance data. Charts, tables & graphs.