Consumer Segments Of The Middle East The Expat Community

Market segmentation is a relatively common practice, executed over and over by most leading companies around the world, conducted in order to understand the needs of different segments and target them effectively. Yet, only a handful manage to put the findings at the heart of their business model and use it in devising effective strategies and developing targeted products and services.

The second in a series around the most common and important market segments observed in the Middle East and strategies / tactics to acquire and serve them effectively…

The third in a series around the most common and important market segments observed in the Middle East and strategies & tactics to acquire and serve them effectively…

In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.

This book critically examines how US foreign policy has produced a regional regime of instability and insecurity in South Asia and the Middle East. It focuses on three interconnected zones of conflict—Afghanistan and Pakistan in South Asia, Iran and the Persian Gulf states, and Iraq and its neighbours. In a comprehensive historical survey, this work compares the governing behaviour of these states with that of the West, where the American foreign policy establishment has, in contrast, pushed for investing in collective security. The author studies various events throughout history such as the Taliban regime; the US-led war in Afghanistan; the Obama administration and Pakistan; the first and second Gulf wars; the Arab Spring, and the rise of ISIS to present a theoretical analysis of Washington’s consistent pursuit of multibalancing and regime change wars in the region. An important critical assessment of Western foreign policies, this book will be indispensable for students and researchers of US foreign policy, defense and security studies, strategic affairs, politics and international relations, political economy, nation-state building, identity studies, globalization studies, Middle East studies, and South Asian studies.

The substantially revised and updated third edition of Everyday Life in the Muslim Middle East focuses on the experiences of ordinary men, women, and children from the region. Readers will gain a grassroots appreciation of Middle East life, culture, and society that recognizes the impact of wars and uprisings as well as changes to Islamic practice due to advances in technology. The book also explores the influence of social media on politics and labor relations and the changing status of women, family values, marriage, childrearing, gender, and gay rights. This dynamic and imaginative volume continues to provide a rich resource for understanding contemporary Muslim culture in the Middle East.