Consuming Desires

Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires.In Consuming Desires, award-winning writer and social commentator Roger Rosenblatt brings together a brilliant collection of thinkers and writers to shed light on the triumphs and tragedies of that disturbing paradox. The book represents a captivating salon, offering a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us. Each author offers a unique perspective, their layers of thoughts and insights building together to create a striking, multifaceted picture of our society and culture.Jane Smiley probes the roots of consumerism in the emancipation of women from household drudgery afforded by labor-saving devices and technological innovation; Alex Kotlowitz describes the mutual reinforcement of fashion trends as poor inner-city kids and rich suburban kids strive to imitate each other; Bill McKibben discusses the significance, and the irony, of defining yourself not by what you buy, but by what you don't buy.The essays range widely, but two ideas are central to nearly all of them: that consumption is driven by yearning and desire -- often unspoken, seemingly insatiable -- and that what prevents us from keeping our consumptive impulse in check is the western concept of self, the solitary and restless self, entitled to all it can pay for.As Rosenblatt explains in his insightful introduction: "Individualism and desire are what makes us great and what makes us small. Freedom is our dream and our enemy. The essays touch on these paradoxes, and while all are too nuanced and graceful to preach easy reform, they give an idea of what reform means, where it is possible, and, in some cases, where it may not be as desirable as it appears."

Consuming Desires examines new forms of marriage emerging in Egypt and the United Arab Emirates in reaction, in part, to the governments' increasing attempts to control sexuality with shari'a law.

In this remarkable study, Gail Turley Houston examines the rich interplay of consumption as alimental process, medical entity, psychological construct, and economic practice in order to explore Charles Dickens’s fictional representations of Victorian culture as he presents it in his novels. Drawing from medical, historical, economic, psychoanalytic, and biographical materials from the Victorian period, Houston anchors her work in the belief that if class and gender are fictional constructions, real people’s lives are affected in complex and coercive ways by such constructions. Proceeding chronologically, Houston traces particular patterns throughout ten of Dickens’s major novels: The Pickwick Papers, Oliver Twist, The Old Curiosity Shop, Martin Chuzzlewit, Dombey and Son, David Copperfield, Bleak House, Little Dorrit, Great Expectations, and Our Mutual Friend. Houston maintains that Victorian codes of behavior prescribed for gender and class regarding sexual and alimental appetites were so extreme and complicated that numerous consequent eating disorders and related diseases developed. Ideologies about consumption translated into medically defined consumptions, such as anorexia. Using anorexia and its etiology as representative of an underlying cultural dynamics of consumption, Houston examines anorexia as a deep structure of the Victorian period. Further, consumption as economic process is reflected in the expansion of individual material desires at the expense of the designated body politic. In other words, extravagant consumption occurs in society only if certain groups—usually consisting of lower-class men and women and, in Dickens’s novels, women in general—are severely limited in their consumption. To support her approach, Houston turns to Rita Felski’s Beyond Feminist Aesthetics, agreeing with Felski’s argument that it is necessary to recognize the complex dialectics that take place between the individual and society. Not only does culture construct human beings, but human beings also construct culture. Felski’s theory aids Houston in emphasizing that Dickens not only influenced but was also greatly influenced by the Victorian dynamics of consumption. In fact, Houston argues that while Dickens dismantles Victorian ideologies about class and hunger by demonstrating the unnaturalness of expecting one class to starve so that another might gluttonize, he nevertheless accepts and perpetuates the Victorian identification of woman as the self-sacrificing, always-nurturing "angel in the house" without need of nurture herself. This extraordinary book will appeal to literary scholars, as well as to scholars in the social sciences, history, humanistically oriented medicine, and women’s studies.

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.

With the volume's global perspective and comparative framework, this collection contributes to the ongoing scholarly examination of consumption by taking the topic of women, material culture, and consumption into new arenas. The essays explore the connections between consumption and subjectivity; they build upon and complicate the idea that consumption, as a form of meaning making, is key to the construction of gendered, classed, and national identities. Providing a cross-cultural perspective on consumption, the essays are historically specific case studies. While some essays examine women's consumption in a range of Anglophone and Francophone locations, primarily in Britain, France, Australia, Canada, and the US, other essays on Chinese, Senegalese, Indian, and Mexican women's consumption, particularly as it relates to fashion and design, provide a comparative framework that will recalibrate ongoing discussions about consumption and domesticity, dress and identity, and desire and subjectivity. In addition to its focus on gender and consumption, this volume addresses gender and collecting, exploring the tensions between accumulation and systematic collecting. Also examined is the way in which the display of collected objects¿in Impressionists' paintings, in mass-produced illustrations, in the glass cases of museums and department stores¿participates in the construction of particular identities as well as serving as a kind of value-producing material practice.

This text is an ethnographic examination of young women migrants in rural and urban Thailand. The author focuses on the hundreds of thousands of young women who fill the factories and sweatshops of the Bangkok metropolis, following them as they travel from the village of Baan Naa Sakae.