Consuming Japan

This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century.

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste—in terms of time, stuff, money, possessions, and resources—from the immediate aftermath of World War II to the present. She shows how questions about waste were deeply embedded in the decisions of everyday life, reflecting the priorities and aspirations of the historical moment, and revealing people’s ever-changing concerns and hopes. Over the course of the long postwar, Japanese society understood waste variously as backward and retrogressive, an impediment to progress, a pervasive outgrowth of mass consumption, incontrovertible proof of societal excess, the embodiment of resources squandered, and a hazard to the environment. Siniawer also shows how an encouragement of waste consciousness served as a civilizing and modernizing imperative, a moral good, an instrument for advancement, a path to self-satisfaction, an environmental commitment, an expression of identity, and more. From the late 1950s onward, a defining element of Japan’s postwar experience emerged: the tension between the desire for the privileges of middle-class lifestyles made possible by affluence and dissatisfaction with the logics, costs, and consequences of that very prosperity. This tension complicated the persistent search for what might be called well-being, a good life, or a life well lived. Waste is an elegant history of how people lived—how they made sense of, gave meaning to, and found value in the acts of the everyday.

The bursting of the economic bubble in the 1990s shook the very foundation of the post-war economic 'miracle' and marked the beginning of a gradual shift in the environmental consciousness of the Japanese. Yet, it by no means removed consumption from the pivotal position it occupied within Japanese society. Consuming Life in Post-Bubble Japan argues that consumption in Japan today is no longer simply a component of everyday economic activities, but rather a reflection of a society guided by the 'logic of late capitalism'. The volume pins down the contradictory nature of the setting in which consuming occurs in Japan today: the veneration of material comfort and convenience on the one hand, and the new rhetoric of recycling and energy conservation on the other. Theoretical insights developed as part of an art-historical enquiry, such as notions of socially engaged art and its critique, offer a new paradigm for investigating this dilemma. By combining case studies analysing the production and consumption of contemporary art with ethnographic material related to ordinary commodities and shopping, this volume provides a novel, transdisciplinary approach to exploring how a 'society of consumers' operates in post-bubble Japan and how contemporary life is a 'consuming project'.

Drinking Japan the first practical Japan travel guide in English, to depict Japan's bars and alcoholic beverages. Author Chris Bunting goes to tremendous lengths to present Japan's best bars and alcoholic drinks. You will be prepared for your trip with detailed profiles of Japans finest sake, sochu, awamori, beers, wines and Japanese whiskies. This book tells you where to find each one, which brands are best and which to avoid. A trip to Japan is not complete without experiencing its famous night life. From bright lights of Ginza to the quiet street corners of Kyoto. Drinking Japan provides reviews of 122 bars in Tokyo, Yokohama, Osaka, Kyoto, Kobe, and Hiroshima extending further afield. More than 120 of the country's best bars are featured in richly illustrated reviews, with menu tips, directions and language help. If you are drinking in Japan, most likely it is going to be a thrilling night. Japan is home to some of the world's most extraordinary alcoholic beverages as well as the most appealing bar scenes. This book will prepare you and your friends with the tips and tricks you need when navigating through cool Japan bar scenes and night life.

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Japan's official surrender to the United States in 1945 brought to an end one of the most bitter and brutal military conflicts of the twentieth century. U.S. government officials then faced the task of transforming Japan from enemy to ally, not only in top-level diplomatic relations but also in the minds of the American public. Only ten years after World War II, this transformation became a success as middle-class American consumers across the country were embracing Japanese architecture, films, hobbies, philosophy, and religion. Cultural institutions on both sides of the Pacific along with American tastemakers promoted a new image of Japan in keeping with State Department goals. Focusing on traditions instead of modern realities, Americans came to view Japan as a nation that was sophisticated and beautiful yet locked harmlessly in a timeless "Oriental" past. What ultimately led many Americans to embrace Japanese culture was a desire to appear affluent and properly "tasteful" in the status-conscious suburbs of the 1950s. In How to Reach Japan by Subway, Meghan Warner Mettler studies the shibui phenomenon, in which middle-class American consumers embraced Japanese culture while still exoticizing this new aesthetic. By examining shibui through the popularity of samurai movies, ikebana flower arrangement, bonsai cultivation, home and garden design, and Zen Buddhism, Mettler provides a new context and perspective for understanding how Americans encountered a foreign nation in their everyday lives.

Hailed by Japanese critics as a milestone in the study of contemporary Japanese media, this book explores the contemporary ‘boom’ in Japanese media representations of the recent past. Recent years have seen the production of an unprecedented number of films, animation, manga, and television programmes representing a deeply nostalgic longing for the Japanese heyday of high economic growth in the 1960s and occasionally the 1970s known in Japan as the Shōwa ‘30s and ‘40s. Hidaka provides a comprehensive account of an under researched contemporary Japanese media phenomenon by exploring why this nostalgia has been sparked at this particular historical juncture and how that period is represented in the Japanese media today. The book accomplishes this through a detailed textual and narrative analysis of representative films and television programmes, in relation to their social and cultural context. While these nostalgic media renderings are seen by many critics as innocuous, this study demonstrates that they do not show a simple yearning for the period, but reflects a growing discontent with Japanese post-war society. In this regard, this book concludes that the current nostalgia wave is a critical reaction to the recent past as it seeks to revise historiography through a processes of introspection within popular conceptions of the meta narrative of ‘nostalgia’. Winner of the Japan Communication Association 2015 Outstanding Book Award.