Contemporary Approaches To Orientalism In Media And Beyond

Orientalism is about much more than just information gathered about the East within its general postcolonial period. In this period, orientalism is a Western discourse that dominated and shaped the view of the East. There is “otherization” in the way the West has historically looked at the East and within the information presented about it. These original stories of travelers in the past and previous telling about the East are facing a reconstruction through modern types of media. Cinema, television, news, newspaper, magazine, internet, social media, photography, literature, and more are transforming the way the East is presented and viewed. Under the headings of post-orientalism, neo-orientalism, or self-orientalism, these new orientalist forms of work in combination with both new and traditional media are redefining orientalism in the media and beyond. The Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond shows how both new media and traditional media deal with orientalism today through the presentation of gender, race, religion, and culture that make up orientalist theory. The chapters focus on how orientalism is presented in the media, cinema, TV, photography, and more. This book is ideal for communications theorists, media analysts, practitioners, researchers, academicians, and students working in fields that include mass media, communications, film studies, ethnic studies, history, sociology, and cultural studies.

"This book is intended to provide a snapshot of the current state of orientalism and media, show how orientalism is handled in cinema, series, painting, art, news, photography, writing, and advertising"--

Acknowledging the significance of Edward Said’s Orientalism for contemporary discourse, the contributors to this volume deconstruct, rearrange, and challenge elements of his thesis, looking at the new conditions and opportunities offered by globalization. What can a renewed or reconceptualized Orientalism teach us about the force and limits of our racial imaginary, specifically in relation to various national contexts? In what ways, for example, considering our greater cross-cultural interaction, have clichés and stereotypes undergone a metamorphosis in contemporary societies and cultures? Theoretically, and empirically, this book offers an expansive range of contexts, comprising the insights, analytical positions, and perspectives of a transnational team of scholars of comparative literature and literary and cultural studies based in Australia, Hong Kong, Japan, Malaysia, USA, Singapore, Taiwan, and Turkey. Working with, through and beyond Orientalism, they examine a variety of cultural texts, including the novel, short story, poetry, film, graphic memoir, social thought, and life writing. Making connections across centuries and continents, they articulate cultural representation and discourse through multiple approaches including critical content analysis, historical contextualization, postcolonial theory, gender theory, performativity, intertextuality, and intersectionality. Given its unique approach, this book will be essential reading for scholars of literary theory, film studies and Asian studies, as well as for those with a general interest in postcolonial literature and film.

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.

Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.