Contemporary Quality Function Deployment For Product And Process Innovation Towards Digital Transformation Of Customer And Product Information In A New Knowledge Based Approach

In today's highly competitive industrial climate, and in times of limited company resources and a continual need to improve company performance in all areas, the use of effective and efficient tools and development methodologies for research and development (R&D) is one interesting avenue to follow. Thus, the question is not really whether they should be deployed or not, but rather which methodologies and best-practices should be used, and why, when and how they should be deployed.Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach introduces the reader to the industrial use of the Quality Function Development (QFD) methodology in product and process innovation. Customer, product, and production data related to each product family will be digitized in the matrix structures used in this methodology, and be made accessible, more transparent, and visible, thus facilitating a holistic product information perspective. Moreover, using this information in the creation of Integrated Knowledge Platforms (IKPs), supporting more digitalized product and process innovation work processes, will speed up product development and capture vital information to be used in your next-generation product innovation projects. From an overall company perspective, the well-proven ability of the QFD methodology to stimulate cross-functional product innovation will guide product innovation towards a new knowledge-based approach in its enhanced digital transformation and use of integrated customer, product, and production informationUsing the QFD methodology, you will learn how to create a retrievable and accumulated digitized company knowledge base, coupled with improved company communication. You will get better decision support, assisting in the development of better product specifications, and resulting in better products, and ultimately leading to improved customer satisfaction. The adoption of the QFD tool and matrices in building such well-structured knowledge-based platforms (IKPs) related to individual products or product families is the heart of the matter and the 'hidden gem' of QFD methodology use.The book aims to serve as a manual introducing the methodology and how to use it, offering a guiding framework, and being a handbook for the methodology's industrial use for both newcomers and product developers. Furthermore, it offers new perspectives on a more efficient and effective use of the QFD methodology for the seasoned practitioner. This book can also serve as a textbook for students in all disciplines of the natural sciences, innovation management, product design, and engineering. Each part of the book concludes with a number of questions that can be used as learning instruments in lecturing and for more advanced tutorials.

Various Multiple Criteria Decision-Making (MCDM) techniques in one book: 13 MCDM techniques have been applied, namely, WSM, WPM, WASPAS, GRA, SMART, CRITIC, ENTROPY, EDAS, MOORA, AHP, TOPSIS, VIKOR, and new tools: MDEMATEL, Fuzzy MDEMATEL, Modified Fuzzy TOPSIS and Modified Fuzzy VIKOR. To date, no other book possesses this many tools. Various quantitative techniques: Different quantitative techniques have been applied, namely, Cronbach alpha, Chi-square and ANOVA (for demographic analysis), Percent Point Score and Central Tendency (response analysis), Factor Analysis, Correlation and Regression. To date, no other book possesses this many tools. Interpretive Structural Modelling: ISM has been applied for verifying MCDM results through MICMAC analysis and ISM model thus paving the way for model through SEM. Structural Equation Modelling: SEM using AMOS in PASW has been applied for model development. New MCDM techniques developed: In the process during qualitative analysis, new tools have been developed and their results have been compared with other existing MCDM tools and the results are encouraging. The new techniques are MDEMATEL, Fuzzy MDEMATEL, Modified Fuzzy TOPSIS and Modified Fuzzy VIKOR. Qualitative Model Developed: As the title says, Sustainable Green Development and Manufacturing Performance through Modern Production Techniques. It is a need-of-the-hour topic, as industries must maintain their performance (sustainable development) and, while sustaining, they have to keep in mind green issues (that is, environment-related issues, especially during the COVID-19 pandemic) and adopt advanced manufacturing and maintenance techniques. A model for this has been developed which will be helpful to both academicians and industrialists. Real-time Case Studies: Case studies in two industries of differing origins, different manufacturing sectors, different products, and comparing their units in the country of their origin and India. Dr. Chandan Deep Singh is an assistant professor in the Department of Mechanical Engineering, Punjabi University, Patiala, Punjab (India). He is a co-author of Adolescents, Family and Consumer Behaviour (Routledge, 2020) and of Manufacturing Competency and Strategic Success in the Automobile Industry (CRC Press, 2019). Dr. Harleen Kaur is a manager (HR) at DELBREC Industries, Pvt. Ltd., Chandigarh. She co-authored Adolescents, Family and Consumer Behaviour (Routledge, 2020).

Quality function deployment (QFD) is an effective tool to help organizations become more competitive by designing their products and services to satisfy cutomers' requirements. The manager is guided on a step-by-step process to attaining this goal. This book is precise and direct and focuses on key issues in building the House of Quality otherwise known as QFD. By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how weights are assigned, how priorities are developed, and how activities can be benchmarked. The manager also understands how to solve the critical problems that help achieve customer satisfaction. This book also guides the reader to understand how companywide quality activities are related to QFD. This link is often lacking in other presentations of QFD that often fail to show the linkage between QFD and other quality initiatives and management programs.

This book not only presents the overall development of quality function deployment (QFD) and what it has been used for to date but a new product support orientation by which it can be employed. It is product and service "system" focused and presents how blending the processes and elements of supportability and analysis into a QFD-modeled methodology can achieve optimal cost savings and performance efficiency and effectiveness. In addition, a working model is provided that will assist those that elect to use such an approach to current/new product and/or service development. QFD is widely spreading throughout the world because of its outstanding usefulness. It is aimed to fulfill the customer's expectation of a product or service design. Organizations of all sizes are using it to (1) save product and service design and development time, (2) focus on how the product or service might satisfy the customer and (3) improve communication at all levels of an organization during the development process. Based on these three reasons, today's traditional QFD can be divided into three branches and analyzed. First, QFD can be implemented effectively for developing new products and designs by establishing the linkage between design stages through the manufacturing environment. However, research has found that traditional QFD is quite weak in implementing modifications to existing product and service design during its predicted lifecycle. Second, most research to this point has been squarely focused on the "voice of the customer" for prioritizing customer needs. While certainly needed, the "voice of the system" that is being used to produce the product/service and how they operate during its intended life cycle has been given less attention. Third, QFD is often viewed as overly labor-intensive and thus costly, and, because of its team-based development logic, manual in nature by those involved during its development and implementation. Research has shown that life cycle sustainment planning and support for current or proposed products and/or services requires a seamless and balanced life cycle support methodology. To achieve this type of support, twelve functional elements have been identified that form the product support infrastructure. A new approach, one that views product support as an integrative activity where all twelve product support elements are assessed over the entire product and/or service life cycle is being deployed. With this deployment comes a need to ensure Key Performance Parameters (KPPs) are achieved and functional alignment obtained by balancing supportability element cost and provisioning throughout the entire product and/or service lifecycle, not just during the development stage, and to view the system as the "customer" and thus listen to the "Voice of the System" when assessing supportability requirements. Quality Function Deployment (QFD) is such a tool. This book contains four sections. Section 1 provides an initial overview of QFD origins, and history and highlights some of its use today. It addresses how QFD fits within the organization, increasing revenue, and reducing cost. It outlines a step-by-step strategy for successfully deploying QFD within the organization. Section 2 examines the evolving product and/or service requirement, creating the design solution using QFD, assessing supportability characteristics using QFD, and performing functional supportability analysis using QFD. Section 3 provides a guide for developing the life cycle supportability solution using QFD methodology on an ongoing basis, and managing processes throughout the systems lifecycle. Section 4 addresses using QFD in an imperfect world and will provide insight into how to use QFD beyond the standard "house of quality" concept.

Quality function deployment (QFD) is an effective tool to help organizations to become more competitive by designing their products and services to satisfy customers’ requirements. This book is precise and direct and focuses on the key issues in building the House of Quality otherwise known as Quality Function Deployment (QFD). By reading this book, the manager understands how to solicit customer requirement information, how design requirements are matched to customer requirements, how priorities of customer needs are established, and how activities are benchmarked. Furthermore, this new edition expands the topic to include process change initiatives on the premise that QFD cannot be achieved if the organization itself is not transformed to achieve customer satisfaction. The manager is guided on how to solve critical problems to achieve customer satisfaction. The book guides the reader to understand how companywide quality activities are related to QFD. This association is often lacking in other presentations that treat QFD as if it is independent of other quality efforts, such as process change initiative. The book will therefore include information on related quality initiatives such as: • Identification of customer needs • Benchmarking & re-engineering • Strategic planning • Quality assurance • Stakeholder teams • Cost control & productivity improvement • Six sigma • Process change initiative

Quality Function Deployment (QFD) provides a sound understanding of what should naturally occur in design. Its principles are essential knowledge for design and system developers. We can apply QFD to any project that, for one, is a development activity and, two, has a definable customer. This includes products, parts, materials, services, events, software and websites. The book describes the 4-phase QFD approach. The approach conforms to the ISO 16355-1:2015 guidance standard. The House of Quality is explained, as a planning tool for transferring the priorities in customer and stakeholder requirements into the final product. The book further introduces some development tools and techniques often associated with QFD. The Appendix provides a walk-through example of the evolved 4-phase QFD approach, demonstrating the workings of the House of Quality and tools. The Appendix further illustrates a 4-phase QFD example using a simplified substitute for the House of Quality.