Converted

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Finalist for the 2020 National Jewish Book Awards In this dazzling work of historical fiction, the Man Booker International–long-listed author of War and Turpentine reconstructs the tragic story of a medieval noblewoman who leaves her home and family for the love of a Jewish boy. In eleventh-century France, Vigdis Adelaïs, a young woman from a prosperous Christian family, falls in love with David Todros, a rabbi’s son and yeshiva student. To be together, the couple must flee their city, and Vigdis must renounce her life of privilege and comfort. Pursued by her father’s knights and in constant danger of betrayal, the lovers embark on a dangerous journey to the south of France, only to find their brief happiness destroyed by the vicious wave of anti-Semitism sweeping through Europe with the onset of the First Crusade. What begins as a story of forbidden love evolves into a globe-trotting trek spanning continents, as Vigdis undertakes an epic journey to Cairo and back, enduring the unimaginable in hopes of finding her lost children. Based on two fragments from the Cairo Genizah—a repository of more than three hundred thousand manuscripts and documents stored in the upper chamber of a synagogue in Old Cairo—Stefan Hertmans has pieced together a remarkable work of imagination, re-creating the tragic story of two star-crossed lovers whose steps he retraces almost a millennium later. Blending fact and fiction, and with immense imagination and stylistic ingenuity, Hertmans painstakingly depicts Vigdis’s terrible trials, bringing the Middle Ages to life and illuminating a chaotic world of love and hate.

From the New York Times bestselling author of The Physick Book of Deliverance Dane comes a chilling mystery—Prep meets The Crucible. It’s senior year at St. Joan’s Academy, and school is a pressure cooker. College applications, the battle for valedictorian, deciphering boys’ texts: Through it all, Colleen Rowley and her friends are expected to keep it together. Until they can’t. First it’s the school’s queen bee, Clara Rutherford, who suddenly falls into uncontrollable tics in the middle of class. Her mystery illness quickly spreads to her closest clique of friends, then more students and symptoms follow: seizures, hair loss, violent coughing fits. St. Joan’s buzzes with rumor; rumor blossoms into full-blown panic. Soon the media descends on Danvers, Massachusetts, as everyone scrambles to find something, or someone, to blame. Pollution? Stress? Or are the girls faking? Only Colleen—who’s been reading The Crucible for extra credit—comes to realize what nobody else has: Danvers was once Salem Village, where another group of girls suffered from a similarly bizarre epidemic three centuries ago . . . Inspired by true events—from seventeenth-century colonial life to the halls of a modern-day high school—Conversion casts a spell. With her signature wit and passion, New York Times bestselling author Katherine Howe delivers an exciting and suspenseful novel, a chilling mystery that raises the question, what’s really happening to the girls at St. Joan’s?

Fundamentals of Renewable Energy Systems goes beyond theoretical aspects of advances in renewable energy and addresses future trends. By focusing on the design of developing technologies, relevant operation and detailed background and an understanding of the application of power electronics and thermodynamics processes in renewable energy, this book provides an analysis of advancing energy systems. The book will be of interest to engineering graduates, researchers, professors and industry professionals involved in the renewable energy sector and is ideal for advanced engineering courses dealing with renewable energy, sources, thermal and electrical energy production and sustainability. With increasing focus on developing low carbon energy production, audiences need to have the engineering knowledge and practical skills to develop and implement creative solutions to engineering problems encountered with renewable energy technologies. By looking at renewable energy capture and conversion, system design and analysis, project development and implementation, each modular chapter examines recent advances in specific renewable energy systems with detailed methods, calculations and worked examples. Includes recent techniques used to design and model different renewable energy sources (RES) Demonstrates how to use power electronics in renewable systems Discusses how to identify, design, integrate and operate the most suitable technologies through key problems

After decades of official atheism, a religious renaissance swept through much of the former Soviet Union beginning in the late 1980s. The Calvinist-like austerity and fundamentalist ethos that had evolved among sequestered and frequently persecuted Soviet evangelicals gave way to a charismatic embrace of ecstatic experience, replete with a belief in faith healing. Catherine Wanner's historically informed ethnography, the first book on evangelism in the former Soviet Union, shows how once-marginal Ukrainian evangelical communities are now thriving and growing in social and political prominence. Many Soviet evangelicals relocated to the United States after the fall of the Soviet Union, expanding the spectrum of evangelicalism in the United States and altering religious life in Ukraine. Migration has created new transnational evangelical communities that are now asserting a new public role for religion in the resolution of numerous social problems. Hundreds of American evangelical missionaries have engaged in "church planting" in Ukraine, which is today home to some of the most active and robust evangelical communities in all of Europe. Thanks to massive assistance from the West, Ukraine has become a hub for clerical and missionary training in Eurasia. Many Ukrainians travel as missionaries to Russia and throughout the former Soviet Union. In revealing the phenomenal transformation of religious life in a land once thought to be militantly godless, Wanner shows how formerly socialist countries experience evangelical revival. Communities of the Converted engages issues of migration, morality, secularization, and global evangelism, while highlighting how they have been shaped by socialism. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries—and the generous support of the Pennsylvania State University. Learn more at the TOME website, available at: openmonographs.org. The open access edition is available at Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.

This book covers recent developments in process systems engineering (PSE) for efficient resource use in biomass conversion systems. It provides an overview of process development in biomass conversion systems with focus on biorefineries involving the production and coproduction of fuels, heating, cooling, and chemicals. The scope includes grassroots and retrofitting applications. In order to reach high levels of processing efficiency, it also covers techniques and applications of natural-resource (mass and energy) conservation. Technical, economic, environmental, and social aspects of biorefineries are discussed and reconciled. The assessment scales vary from unit- to process- and life-cycle or supply chain levels. The chapters are written by leading experts from around the world, and present an integrated set of contributions. Providing a comprehensive, multi-dimensional analysis of various aspects of bioenergy systems, the book is suitable for both academic researchers and energy professionals in industry.