Corporate Medievalism

Essays on the post-modern reception and interpretation of the middle ages, with a particular focus on its relationship with business and finance. Academia has never been immune to corporate culture, and despite the persistent association of medievalism with escapism, perhaps never has that been more obvious than at the present moment. The six essays that open the volume explore precisely how financial institutions have promoted, distorted, appropriated, resisted, and repudiated post-medieval interpretations of the middle ages. In the second part of the book, contributors explore medievalism in a variety of areas, juxtaposing specific case studies with broader investigations of the discipline's motives and methods; they include Charles Kingsley's racial Anglo-Saxonism, Jessie L. Weston's Sir Gawain and the treatment of womenin medievalist film. The book also includes a spirited response to previous Studies in Medievalism volumes on the topic neomedievalism. Contributors: Harry Brown, Henrik Aubert, Helen Brookman, Pamela Clements, KellyAnnFitzpatrick, Jil Hanifan, Michael R. Kightley, Felice Lifshitz, Lauren S. Mayer, Brent Moberley, Kevin Moberley, E. L. Risden, Carol L. Robinson, M. J. Toswell, J. Rubén Valdés Miyares

In the wake of the many passionate responses to its predecessor, Studies in Medievalism 22 also addresses the role of corporations in medievalism. Amid the three opening essays, Amy S. Kaufman examines how three modern novelists have refracted contemporary corporate culture through an imagined and highly dystopic Middle Ages. On either side of that paper, Elizabeth Emery and Richard Utz explore how the Woolworth Company and Google have variously promoted, distorted, appropriated, resisted, and repudiated post-medieval interpretations of the Middle Ages. And Clare Simmons expands on that approach in a full-length article on the Lord Mayor's Show in London. Readers are then invited to find other permutations of corporate influence in six articles on the gendering of Percy's Reliques, the Romantic Pre-Reformation in Charles Reade's The Cloister and the Hearth, renovation and resurrection in M.R. James's "Episode of Cathedral History", salvation in the Commedia references of Rodin's Gates of Hell, film theory and the relationship of the Sister Arts to the cinematic Beowulf, and American containment culture in medievalist comic-books. While offering close, thorough studies of traditional media and materials, the volume directly engages timely concerns about the motives and methods behind this field and many others in academia. Karl Fugelso is Professor of Art History at Towson University in Baltimore, Maryland. Contributors: Aida Audeh, Elizabeth Emery, Katie Garner, Nickolas Haydock, Amy S. Kaufman, Peter W. Lee, Patrick J. Murphy, Fred Porcheddu, Clare A. Simmons, Mark B. Spencer, Richard Utz.

This book demolishes the widely held view that the phrase 'medieval business' is an oxymoron. The authors review the entire range of business in medieval western Europe, probing its Roman and Christian heritage to discover the economic and political forces that shaped the organization of agriculture, manufacturing, construction, mining, transportation and marketing. Businessmen's responses to the devastating plagues, famines, and warfare that beset Europe in the late Middle Ages are equally well covered. Medieval businessmen's remarkable success in coping with this hostile new environment was 'a harvest of adversity' that prepared the way for the economic expansion of the sixteenth century. Two main themes run through this book. First, the force and direction of business development in this period stemmed primarily from the demands of the elite. Second, the lasting legacy of medieval businessmen was less their skillful adaptations of imported inventions than their brilliant innovations in business organization.

Fully modern corporations appeared in fourteenth-century Toulouse, much earlier than previously believed Germain Sicard proves that Europe's first corporations were fourteenth-century mill companies operating in Toulouse, rather than seventeenth-century English and Dutch trading companies as commonly believed. He shows that the corporate form derives from a unique ownership contract from Medieval Europe called pariage, and a culture of strong property rights and municipal self-governance. Based on archival research, Sicard's 1952 thesis has been translated into English with an introduction that places the work in the context of new institutional economics and legal theory. It is an important contribution to research on the history and legal origins of the corporation.

In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.

Late medieval Japan witnessed a growth in the power of the commoner, as seen in the spread of corporate villages (so) marked by collective ownership and administration and other self-governing features. This study of a community of so villages in central Japan from the fourteenth through the seventeenth centuries reconstructs the life of these villages by analyzing the rich and abundant communal records largely written by the villagers themselves and carefully preserved in the local shrine. The author show how these villagers founded and operated a shrine-centered organization that brought coherence, order, and prestige to the community at the same time it formalized the differences among the residents along gender and class lines. The Tokuchin-ho so was a governmental, social, and religious institution that facilitated the movement toward localism, but, the author argues, its growing collective power and organization also benefited its local proprietor, the great monastic complex of Enryakuji. Political and economic resources flowed vertically between the client-village and the patron-proprietor as they collaborated to secure internal peace and wide-reaching commercial interests. The book traces the transformation of the so as late medieval decentralization gave way to politically unified early modern society, with its enforced transfer of merchants from villages to towns, confiscation of shrine land, and the relinquishment of the so's political authority. Despite these efforts, as a powerful organization experienced in promoting communal order, the so was able to maintain its medieval legacy of self-determination, substantially preempting bureaucratic intervention in local governance. The local records allow the author to study the so from the villagers' perspective, and she presents new information on the position of women in rural communities, the local mode of economic surplus accumulation, the detailed social and economic functions of a shrine, and the reaction to nationwide cadastral surveys. The book is illustrated with 21 halftones.