Cosmetic Medicine And Surgery An Issue Of Clinics In Plastic Surgery E Book

More and more plastic surgeons are turning to cosmetic medicine and minimally invasive surgery as a way to supplement their practices. This multidisciplinary issue, which includes dermatologists as well as plastic surgeons, gives detailed information on how to perform several procedures, including dermabrasion, botox injection, laser therapy, and thermage.

More and more plastic surgeons are turning to cosmetic medicine and minimally invasive surgery as a way to supplement their practices. This multidisciplinary issue, which includes dermatologists as well as plastic surgeons, gives detailed information on how to perform several procedures, including dermabrasion, botox injection, laser therapy, and thermage.

Fully updated to meet the demands of the 21st-century surgeon, Aesthetic Plastic Surgery, Volume 2 of Plastic Surgery, 3rd Edition, provides you with the most current knowledge and techniques in aesthetic plastic surgery, allowing you to offer every patient the best possible outcome. Access all the state-of-the-art know-how you need to overcome any challenge you may face and exceed your patients’ expectations. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Apply the very latest advances in aesthetic plastic surgery and ensure optimal outcomes with evidence-based advice from a diverse collection of world-leading authorities. Purchase this volume individually or own the entire set, with the ability to search across all six volumes online! Master the latest nonsurgical aesthetic therapies, including cosmetic skin care, Botulinum toxin treatments, soft tissue fillers, and skin resurfacing. Apply the most recent techniques in rhinoplasty, body contouring, facelift techniques, and the growing field of Asian facial cosmetic surgery. Know what to look for and what results you can expect with over 1,400 photographs and illustrations. See how to perform key techniques with 41 surgical videos online. Access the complete, fully searchable contents online, download all the tables and figures, and take advantage of additional content and images at www.expertconsult.com!

Comprehensive and fully up to date, the six-volume Plastic Surgery remains the gold standard text in this complex area of surgery. Completely revised to meet the demands of both the trainee and experienced surgeon, Aesthetic Surgery, Volume 2 of Plastic Surgery, 5th Edition, features new, full-color clinical photos, procedural videos, lectures, and authoritative coverage of hot topics in the field. Editor-narrated video presentations offer a step-by-step audio-visual walkthrough of techniques and procedures. New chapters cover local anesthesia, anatomic blocks of the face and neck, facelifts, neck rejuvenation, energy devices in aesthetic surgery, and aesthetic genital surgery; coverage throughout includes new, pioneering translational work shaping the future of aesthetic surgery. New digital video preface by Dr. Peter C. Neligan addresses the changes across all six volumes. New treatment and decision-making algorithms added to chapters where applicable. New video lectures and editor-narrated slide presentations offer a step-by-step audiovisual walkthrough of techniques and procedures. Evidence-based advice from an expanded roster of international experts allows you to apply the very latest advances in aesthetic surgery and ensure optimal outcomes. Purchase this volume individually or own the entire set, with the ability to search across all six volumes online!

This issue of Facial Plastic Surgery Clinics, guest edited by Dr. William H. Truswell, is devoted to Day-to-day Challenges in Facial Plastic Surgery. This issue is one of four selected each year by the series Consulting Editor, Dr. J. Regan Thomas. Articles in this issue include: Guiding the Patient on Their Journey through Facial Rejuvenation Surgery; Incorporating Nonsurgical Options and Aesthetic Services into a Facial Plastic Surgery Practice; Evaluating, Purchasing, and Incorporating High Tech Equipment into a Facial Plastic Surgery Practice; Identifying and Handling Personality Disorders when Selecting Patients for Surgery; Unhappy Patients Can Turn into Angry Patients; Balancing University Obligations and a Cosmetic Surgery Practice in a Full Time Academic Environment; The Art of Teaching, Training, and Putting the Scalpel in Residents’ Hands; Facial Plastic Surgery Journals; Recognizing, Managing, and Guiding the Patient Through Complications in Facial Plastic Surgery; Recognizing and Managing Complications in Laser Resurfacing, Chemical Peels, and Dermabrasion; Life in an Academic Practice vs. a Solo Private Practice; How to Leverage Social Media in Private Practice; The Best Business Moves You Can Use to Enhance Your Practice; Understanding and Getting Involved in the International Facial Plastic Surgery Community; and Securing Operating Room Time for Elective Cases.

This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.

Aesthetic Plastic Surgery - edited by Sherrell J. Aston, MD, Douglas S. Steinbrech, MD and Jennifer L. Walden, MD - brings you the masterful expertise you need to achieve breathtaking outcomes for every cosmetic surgery procedure, including MACS lift, endoscopic mid and lower face rejuvenation, lid/cheek blending - the tear trough, cohesive gel breast augmentation, lipoabdominoplasty, and many more. A "who's who" of international authorities in plastic surgery explain their signature techniques, giving you all the know-how you need deliver the exceptional results your patients demand. Operative videos on DVD let you observe these techniques being performed in real time; and Expert Consult online access enables you to reference the text, download the images, and watch the videos from any computer. Coverage of hot topics includes MACS lift, endoscopic mid and lower face rejuvenation, lid/cheek blending - the tear trough, the newest rhinoplasty techniques, cohesive gel breast augmentation, fat grafting techniques, details of the latest injectables and fillers, and many other highly sought-after procedures. Operative videos - on DVD and online - let you see how leading experts perform more than 50 important techniques, including extended SMAS face lift, traditional inverted-T breast augmentation, and lipoabdominoplasty. Nearly 1600 full-color photographs and illustrations demonstrate what to look for and what results you will achieve. A consistent, extremely user-friendly organization guides you through history, evaluation, anatomy, technical steps, post-operative care, complications, and pearls and pitfalls for each procedure - giving you all the advice you need to make informed, effective decisions and avoid complications and disappointing results. Expert Consult online access allows you to reference the complete contents, perform rapid searches, download the images, and watch the operative videos from any computer. Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. If the next edition is published less than one year after your purchase, you will be entitled to online access for one year from your date of purchase. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should online access to the web site be discontinued.

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.