Creating Commercial Music

(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

Record selling certainly had its glamorous moments; retailers could regale younger customers with stories of nightlife and even rubbing elbows with famous musicians and celebrities." African-American owned and operated record stores once provided vibrant venues for their communities, and close to 1000 of these shops operated in the South during their heyday. This article appears in the 2011 Music issue of Southern Cultures. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.

The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Commercial and Popular Music in Higher Education brings together working examples of pedagogy in emerging areas of popular and commercial music to offer practical insights and provide a theoretical framework for today’s music educators. Written by a diverse group of experts, the eight chapters address a range of contemporary contexts, including digital instrument ensembles, digital audio workstations, hip hop courses, pop vocal performance, rock bands, studio production, and more. Considering both the challenges and the benefits of integrating commercial and popular music into teaching, the contributors explore how doing so can enhance student learning. The authors show how a constructivist approach to music pedagogy enables student-led, real-world learning in higher education, and consider how diversity, equity, and inclusion intersect with teaching popular music performance. Compiling experiences and expert resources, this book provides a vital framework for all instructors teaching commercial and popular music.

How to Make It in the New Music Business leads both novice and professional musicians into today's digital world, helping them to take complete control over all aspects of their music, from writing and performing to recording and selling. Motivating readers to live their dreams, author Robert Wolff shows how anyone can set up and run their own music business and become a highly successful businessman or businesswoman; record major label quality music in their home, aided by tips from music professionals; broadcast that music over their own web site and radio station to a potential audience of over 500 million people via the world wide web; and do it without a major record label's support. Divided into lessons, the book focuses on such key areas of interest as: * Lesson One: Old School vs. New Reality: The Digital Revolution Levels the Playing Field * Lesson Two: Radio & Records: Learning How to Play the Game * Lesson Three: The Illusion of Needing a Record Deal: Courtney Love's Real World Wake-Up Call * Lesson Four: A View from Both Sides of the Fence: Steve Lukather on What's Right & What's Wrong with the Music Business * Lesson Five: Building Your A Team: Who You Need and Who You Don't * Lesson Six: It's All about the Song: Advice & Inspiration from Diane Warren * Lesson Seven: Developing Your Sound: Advice from Bob Bradshaw * Lesson Eight: Finding the Best Recording & Creating Platform for You: Using What the Pros Use * Lesson Nine: Mixing Your Music: Advice from Bob Clearmountain * Lesson Ten: Mastering Your Music: Advice from Bob Ludwig * Lesson Eleven: Launching the Business of "You, Inc"; Powerful Business Strategies That You Too Can Use * Lesson Twelve: Real World New Music Boot Camp: What You Need to Know About Copyrights, Music Publishing, & Licensing * Lesson Thirteen: Premiering Your Music to Listeners All Over the World: Three Steps to Broadcasting & Selling Your Music to a Global Audience The book also includes interviews with some major names in the music business, including Grammy-winning guitarist and composer Steve Lukather, Grammy-winning songwriter Diane Warren, guitar/sound system designer Bob Bradshaw, legendary engineer/producer/record mixer Bob Clearmountain, and sound mixer/masterer Bob Ludwig. How to Make It in the New Music Business is the any person's how-to, offering step-by-step advice to making it in the music business in one's own way, on own's own terms.