Cultural Diversity In The French Film Industry

This is the first book to examine whether France’s ongoing defence of the cultural exception as a means to maintain cultural policies and defend cultural diversity is justifiable in the digital age. It questions whether the arrival of new players such as Apple and Netflix makes defence impossible, and whether an explosion in the number of films available makes policies for cultural promotion increasingly unnecessary. The book takes a critical look at French film policy to establish whether it promotes cultural diversity across cinema and video on demand and the implications for ongoing defence of the cultural exception. Sarah Walkley ultimately makes the case for a more disciplined approach to discussion of the cultural exception and cultural diversity in France supporting ideological arguments about competition, freedom of expression, consumer choice and national identity with concrete evidence of the success of French policies in countering US film market dominance.

In Exception Taken, Jonathan Buchsbaum examines the movements that have emerged in opposition to the homogenizing force of Hollywood in global filmmaking. While European cinema was entering a steady decline in the 1980s, France sought to strengthen support for its film industry under the new Mitterrand government. Over the following decades, the country lobbied partners in the European Economic Community to design strategies to protect the audiovisual industries and to resist cultural free-trade pressures in international trade agreements. These struggles to preserve the autonomy of national artistic prerogatives emboldened many countries to question the benefits of accelerated globalization. Led by the energetic minister of culture Jack Lang, France initiated a series of measures to support all sectors of the film industry. Lang introduced laws mandating that state and private television invest in the film industry, effectively replacing the revenue lost from a shrinking theatrical audience for French films. With the formation of the European Union in 1992, Europe passed a new treaty (Maastricht) that extended its legal purview to culture for the first time, setting up the dramatic confrontation over the General Agreement on Trade and Tariffs (GATT) in 1993. Pushed by France, the EU fought the United States over the idea that countries should preserve their right to regulate cultural activity as they saw fit. France and Canada then initiated a campaign to protect cultural diversity within UNESCO that led to the passage of the Convention on Cultural Diversity in 2005. As France pursued these efforts to protect cultural diversity beyond its borders, it also articulated "a certain idea of cinema" that did not simply defend a narrow vision of national cinema. France promoted both commercial cinema and art cinema, disproving announcements of the death of cinema.

The digitised spectacles conjured by a word like 'blockbuster' may create a certain cognitive dissonance with received ideas about French cinema - long celebrated as a model for philosophical, economic and aesthetic resistance to globalised popular culture. While the Gallic 'cultural exception' remains a forceful current to this day, this book shows how the onslaught of Hollywood mega-franchises and new media platforms since the 1980s has also provoked an overtly commercialised response from French producers eager to redefine the stakes and scope of their own traditions. From English-language action vehicles like Valrian and the City of a Thousand Planets (Besson, 2017) to revisionist historical films like Of Gods and Men (Beauvois, 2011) and crowd-pleasing comedies like Intouchables (Toldano & Nakache, 2011), the variously filiated 'local blockbusters' from contemporary France brim with the seeds of cultural contradiction, but also with the energy of a forceful counter-history. Cutting across a swath of recent French-produced cinema, French Blockbusters offers the first book-length consideration of the theoretical implications, historical impact and cultural consequences of a recent grouping of popular films that are rapidly changing what it means to make - or to see - a 'French' film today.

A Companion to Contemporary French Cinema presents a comprehensive collection of original essays addressing all aspects of French cinema from 1990 to the present day. Features original contributions from top film scholars relating to all aspects of contemporary French cinema Includes new research on matters relating to the political economy of contemporary French cinema, developments in cinema policy, audience attendance, and the types, building, and renovation of theaters Utilizes groundbreaking research on cinema beyond the fiction film and the cinema-theater such as documentary, amateur, and digital filmmaking Contains an unusually large range of methodological approaches and perspectives, including those of genre, gender, auteur, industry, economic, star, postcolonial and psychoanalytic studies Includes essays by important French cinema scholars from France, the U.S., and New Zealand, many of whose work is here presented in English for the first time

This examination of France's national cinema takes its primary artefact, the feature film and discusses both popular cinema and the `avant garde' cinema that contests it. Susan Hayward argues that writing on French national cinema has tended to focus on either `great' film-makers or on specific movements, addressing moments of exception rather than the global picture. Her work offers a thorough and much-needed historical textualisation of those moments and relocates them them in their wider political and cultural context. Beginning with an `ecohistory' of the French film industry, she then traces the various movements in French cinema and the directors associated with them, including the avant-garde, Poetic-Realist, New Wave and today's postmodern cinema. Her analysis includes, amongst other considerations, the social and political concerns these cinemas reflect.

"Le Fabuleux destin d'Amelie Poulain" was the surprise boxoffice success of 2001, with nine million spectators in France, and more than 30 million worldwide. The film turned Audrey Tautou into an international star, in her iconic role as Amelie, a naive French Parisian who devotes herself to mending the lives of the people around her. Shot on location in Paris, the film combines poetic and magical realism with stylish cinematography, original use of colour, state-of-the-art special effects, and an evocative soundtrack; together these have produced a popular film of universal appeal. Isabelle Vanderschelden examines the film's production within the French film industry. She analyzes the issues of genre and narrative that it presents so well. She looks in depth at the film's key scenes, as well as at Jeunet's distinctive visual style and cinematography and his use of digital technology. The national and international receptions of Amelie are explored to establish why the film has caught the public imagination and whether it marks a renewal in the cultural diversity and distinctive identity of the French film industry. This book will be essential reading for cinema lovers and students alike.

Just before World War II, French cinema reached a high point that has been dubbed the style of "poetic realism." Working with unforgettable actors like Jean Gabin and Arletty, directors such as Renoir, Carné, Gremillon, Duvivier, and Chenal routinely captured the prizes for best film at every festival and in every country, and their accomplishments led to general agreement that the French were the first to give maturity to the sound cinema. Here the distinguished film scholar Dudley Andrew examines the motivations and consequences of these remarkable films by looking at the cultural web in which they were made. Beyond giving a rich view of the life and worth of cinema in France, Andrew contributes substantially to our knowledge of how films are dealt with in history. Where earlier studies have treated the masterpieces of this era either in themselves or as part of the vision of their creators, and where certain recent scholars have reacted to this by dissolving the masterpieces back into the system of entertainment that made them possible, Andrew stresses the dialogue of culture and cinema. In his view, the films open questions that take us into the culture, while our understanding of the culture gives energy, direction, and consequence to our reading of the films. The book demonstrates the value of this hermeneutic approach for one set of texts and one period, but it should very much interest film theorists and film historians of all sorts.

This book explores the relationship between cultural diversity and international economic integration and its implications for global governance of the audio-visual sector. The national audio-visual policies of a number of countries - including Canada, Egypt, France, Germany, Italy, India and the UK - are compared in order to assess their potential impacts and restrictive effects on international trade and investment. The variety of approaches used by the contributors reflects the wide differences among national audio-visual systems and offers a rich perspective on how they can be analyzed. The lessons drawn from these national case studies are placed in context by up-to-date original analysis of the constraints arising from the WTO system. Scholars and professionals in the audio-visual sector and in international trade negotiations would be interested in the issues discussed in the book, given their importance in shaping the institutional environment of cultural and economic activities in the audio-visual sector.