Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies’ requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.

Stakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company s daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company."

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies’ requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful - an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the ’heat of the moment’ and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that. This book is part of Gower’s Fundamentals of Project Management Series.

The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

This book brings together leading scholars in the field of stakeholder management to bring to light new and cutting edge perspectives on this important field. It is intended as a resource for both emerging and established scholars to create innovative advances in stakeholder management.

Gathering decades of research on communications and stakeholder relations, Mario Trentim, PfMP, CBAP, suggests a paradigm shift in the way project managers view their stakeholders. In this newly revised edition, Trentim goes beyond theory to offer real tools and valuable resources focused on presenting what works when it comes to stakeholder management. His light, conversational style pulls together a wide range of perspectives on various topics including: A Guide to the Project Management Body of Knowledge (PMBOK® Guide), agile, PRINCE2TM, emotional intelligence, and soft systems methodology.

Traditional project management approaches assume that project contexts are unchanging and key factors, though complicated, are reducible to unambiguous elements for management and control. Whilst this assumption has simplified the task for writers and educators, it is increasingly being recognised that these techniques do not work in projects which may be described as complex (due to their size, technical difficulties, conflicting environmental and political constraints or poorly understood or shared goals). Tools for Complex Projects draws on research in the areas of project management, complexity theory and systems thinking to provide a ready reference for understanding and managing the increasing complexity of projects and programmes. The main part of the book provides a series of fourteen project tools. Some of these tools may be used at the level of the whole project life-cycle. Others may be applied ad hoc at any time. In each case, the authors provide: detailed guidelines for using the tool, information on its purpose and the types of complexity for which it is most appropriate, the theoretical background to the tool, a practical example of its use, and any necessary words of caution. This is an example of advanced project management at work; sophisticated tools that require a level of project and management expertise and offer rigorous and highly practical methods for understanding, structuring and managing the most complex of projects.