Decoding Ceo Speak

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else. Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else.

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

This is both the first systematic introduction to Discourse Studies for students and scholars of social movements and a study of discourses on the European “refugee crisis”, by leading theorist, Teun A. van Dijk. Concrete examples of different kinds of discourse are vital for the study of social movements because their activities are not limited to such well-known forms of contention as marches, occupations or strikes, but also daily discursive activities, such as meetings, assemblies, interviews, press conferences, manifestos, pamphlets, banners, graffiti, websites, blogs, social media posts and everyday talk.This book proposes that empirical analyses of these discourses should go beyond the popular but vague notion of “frame”and engage in more detailed and explicit analyses of the text and talk of social movements. This is a much-needed introduction to the most important structures of discourse and a detailed theoretical account of the notion of “solidarity” defining the Refugees Welcome movement.