Decoding Faces

This book offers a short, handy summary of key facial coding tips from Famous Faces Decoded, along with sensible advice for handling a variety of situations at work or in one's personal life. Readers will find exercises to practice their new-found skills, plus 28 photos of expressions related to lists of the personality traits each suggests.

Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

JavaServer Faces, or JSF, brings a component-based model to web application development that's similar to the model that's been used in standalone GUI applications for years. The technology builds on the experience gained from Java Servlets, JavaServer Pages, and numerous commercial and open source web application frameworks that simplify the development process.In JavaServer Faces, developers learn how to use this new framework to build real-world web applications. The book contains everything you'll need: how to construct the HTML on the front end; how to create the user interface components that connect the front end to your business objects; how to write a back-end that's JSF-friendly; and how to create the deployment descriptors that tie everything together.JavaServer Faces pays particular attention to simple tasks that are easily ignored, but crucial to any real application: working with tablular data, for example, or enabling and disabling buttons. And this book doesn't hide from the trickier issues, like creating custom components or creating renderers for different presentation layers. Whether you're experienced with JSF or a just starting out, you'll find everything you need to know about this technology in this book.Topics covered include: The JSF environment Creating and rendering components Validating input Handling user-generated events Controlling page navigation Working with tabular data Internationalization Integration between JSF and Struts Developing custom renderers and custom components JavaServer Faces is a complete guide to the crucial new JSF technology. If you develop web applications, JSF belongs in your toolkit, and this book belongs in your library.

This Handbook provides an up-to-date discussion of the central issues in nonverbal communication and examines the research that informs these issues. Editors Valerie Manusov and Miles Patterson bring together preeminent scholars, from a range of disciplines, to reveal the strength of nonverbal behavior as an integral part of communication.

Fundamentals of Cognitive Neuroscience: A Beginner's Guide, Second Edition, is a comprehensive, yet accessible, beginner’s guide on cognitive neuroscience. This text takes a distinctive, commonsense approach to help newcomers easily learn the basics of how the brain functions when we learn, act, feel, speak and socialize. This updated edition includes contents and features that are both academically rigorous and engaging, including a step-by-step introduction to the visible brain, colorful brain illustrations, and new chapters on emerging topics in cognition research, including emotion, sleep and disorders of consciousness, and discussions of novel findings that highlight cognitive neuroscience’s practical applications. Written by two leading experts in the field and thoroughly updated, this book remains an indispensable introduction to the study of cognition. Presents an easy-to-read introduction to mind-brain science based on a simple functional diagram linked to specific brain functions Provides new, up-to-date, colorful brain images directly from research labs Contains "In the News" boxes that describe the newest research and augment foundational content Includes both a student and instructor website with basic terms and definitions, chapter guides, study questions, drawing exercises, downloadable lecture slides, test bank, flashcards, sample syllabi and links to multimedia resources

Smart Wheelchairs and Brain-Computer Interfaces: Mobile Assistive Technologies combines the fields of neuroscience, rehabilitation and robotics via contributions from experts in their field to help readers develop new mobile assistive technologies. It provides information on robotics, control algorithm design for mobile robotics systems, ultrasonic and laser sensors for measurement and trajectory planning, and is ideal for researchers in BCI. A full view of this new field is presented, giving readers the current research in the field of smart wheelchairs, potential control mechanisms and human interfaces that covers mobility, particularly powered mobility, smart wheelchairs, particularly sensors, control mechanisms, and human interfaces. Presents the first book that combines BCI and mobile robotics Focuses on fundamentals and developments in assistive robotic devices which are commanded by alternative ways, such as the brain Provides an overview of the technologies that are already available to support research and the development of new products