Department Store Economist

Although we tend to think of television primarily as a household fixture, TV monitors outside the home are widespread: in bars, laundromats, and stores; conveying flight arrival and departure times in airports; uniting crowds at sports events and allaying boredom in waiting rooms; and helping to pass the time in workplaces of all kinds. In Ambient Television Anna McCarthy explores the significance of this pervasive phenomenon, tracing the forms of conflict, commerce, and community that television generates outside the home. Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks’ efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings. Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.

The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

This volume explores the cultural and social values attached to retail selling in various historical contexts and locations. The articles shed light on different aspects of an activity that is both 'mundane' and almost universal: that of selling commodities for a profit. This is a field of study that is of growing interest to scholars from a variety of disciplines, but on which relatively little has yet been published.

The classic historical interpretation of the late nineteenth and early twentieth centuries in America sees this period as a political search for order by the middle class, culminating in Progressive Era reforms. In The Middle-Class City, John Hepp examines transformations in everyday middle-class life in Philadelphia between 1876 and 1926 to discover the cultural roots of this search for order. By looking at complex relationships among members of that city's middle class and three largely bourgeois commercial institutions—newspapers, department stores, and railroads—Hepp finds that the men and women of the middle class consistently reordered their world along rational lines. According to Hepp, this period was rife with evidence of creative reorganization that served to mold middle-class life. The department store was more than just an expanded dry goods emporium; it was a middle-class haven of order in the heart of a frenetic city—an entirely new way of organizing merchandise for sale. Redesigned newspapers brought well-ordered news and entertainment to middle-class homes and also carried retail advertisements to entice consumers downtown via train and streetcar. The complex interiors of urban railroad stations reflected a rationalization of space, and rail schedules embodied the modernized specialization of standard time. In his fascinating investigation of similar patterns of behavior among commercial institutions, Hepp exposes an important intersection between the histories of the city and the middle class. In his careful reconstruction of this now vanished culture, Hepp examines a wide variety of sources, including diaries and memoirs left by middle-class women and men of the region. Following Philadelphians as they rode trains and trolleys, read newspapers, and shopped at department stores, he uses their accounts as individualized guidebooks to middle-class life in the metropolis. And through a creative use of photographs, floor plans, maps, and material culture, The Middle-Class City helps to reconstruct the physical settings of these enterprises and recreate everyday middle-class life, shedding new light on an underanalyzed historical group and the cultural history of twentieth-century America.