Design Essentials For The Motion Media Artist

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form. Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe. This new edition has been updated to include: Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

Offers an investigation of aesthetic principles and their application to motion graphics. This work includes: a color-packed survey of graphic and communication design principles and techniques; an exploration of how leading designers formulate ideas, solve problems, and achieve artistic expression; and, a companion DVD.

'Motion by Design' showcases new work by over 30 international studios, grouped according to genre. It provides a history of motion graphics and an interactive historical timeline tracing the development of motion graphic styles.

Jon Krasner guides beginning professionals through the technical proficiencies and critical reasoning required to create today's motion graphics.

"Motion graphics design - designing with moving imagery and type - is fast becoming an essential skill in the contemporary designer's portfolio. Authors Gallagher & Paldy explore this fascinating art form in depth in this definitive text. - They show how to apply the design elements of color, typography, movement, and sound to a full range of digital media - from film and television to the web, DVDs, and newly emerging technologies. They encourage readers to experiment with motion graphics while expanding their range to include such non-traditional media as the interactive menus of cell phones and digital billboards. - Their extensive coverage of the design process develops a sound understanding of the principles of motion graphics whatever the media in which they appear. - A back-of-book DVD features supporting visuals that make the concepts behind motion graphics come alive."--Jacket.

Trish and Chris Meyer and Lee Lanier share over 20 years of hard-earned, real-world film and video production experience inside the sixth edition of this critically-acclaimed text. Far more than a step-by-step review of the features in AE, readers will learn how the program thinks so that they can realize their own visions more quickly and efficiently. This comprehensive, full-color book is packed with tips, shortcuts, and sage advice that will help users thrive no matter what projects they might encounter. Creating Motion Graphicshas been thoroughly revised to reflect the latest features of After Effects CC, incorporating new and redesigned exercises and projects with HD footage, further coverage on AE integration with Cinema4D, using stereoscopic 3D and 360 VR in your projects, visual effects, and much more. The book is also accompanied by an extensive companion website including the project files and source materials for all the techniques demonstrated in the book, as well as several bonus chapters on subjects like expressions, scripting, effects, and integration with other software.